Billund

I could hear the constant chatter of the teams solving problems, parents giving advice, and judges evaluating. Then, I picked it up and looked into its lifeless eyes as it looked back at me. “Let’s do this!” I said. As the judges approached, a nostalgic memory hit me… ...One rainy day, as the light pattering of rain on the windows complemented the rustling leaves of trees, there came a loud “Crash!". Startled and fearing the worst, my mother ran to the hallway to find the 4 year old me standing…

Every single time I clean my room a little Lego piece shows up somewhere: under my bed, in my drawers, in my closet, and probably several have been sucked up by a vacuum cleaner. Even for the past five years I have had a Lego Star Wars ARC-170 bomber laying on my dresser. Legos are a way for me to express my imagination: they enable me to build what I want when I want. I have spent countless hours just tinkering with these plastic pieces and setting up storylines to go along with them. Slowly,…

youngsters with their corresponding suited playthings for them to challenge their creativity, imagination, and serve as their enjoyment. The original founder of Lego group was Ole Kirk Christiansen, who started making wooden toys in the Danish town of Billund. He emphasized the motto which is “Only the best is good enough”. This motto were still use todays. He derives his company from the Danish words which is Leg godt. Leg godt means play well which created from Latin. In 1958, the founder of…

carpenter’s workshop and now over the past 80 years has grown into a global enterprise. It was in 1935 that the first Lego wooden duck was manufactured. In 1934 the company name is officially known as Lego. Also in 1932 the company location is in Billund, Denmark. At this point in time the company manufactured ironing boards, stools, stepladder, and wooden toys. As far as technology goes, in 1946 the company was the first in Denmark to purchase a plastic molding machine. In addition it has grown…

Denmark is located between the United Kingdom (left), Germany (below), and Norway and Sweden (above). Denmark is a peninsula that has many islands, and is surrounded by the North Sea and Baltic Sea. According to the CIA World Fact Book, Denmark is almost twice the size of Massachusetts. The World Fact book also mentions Denmark’s climate, which is described as humid, but mild throughout the year. Even during the winter season the weather can mild, if not windy, with mostly overcast skies. The…

Introduction Lego is a toy-making company founded in Billund, Denmark (LEGO 2014). In this essay, Lego’s value and core competencies will be identified based on the PEST analysis, Porter’s Five Forces and the Value Chain Analysis. PEST Analysis Political Government policies affecting a reduction in the corporate tax level, or an increase in import taxes in developing economies, will have an impact on the Lego Group due to the wide distribution of products to more than 130 countries (LEGO 2014).…