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    "If print generates awareness and disseminates information, television is a vehicle to build the brand with its visual and emotional appeal." Outdoor and radio work as reminder media, although outdoor advertising has been used heavily recently for creating initial awareness at the time of product launch. The internet is being used increasingly to provide detailed information, as a reminder medium, and for the interactivity and transactional facilities it offers. Interestingly, using tools,…

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    Language Families Of India

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    Other languages spoken in India come from the Austro-Asiatic and Tibeto-Burman language families. India has no national language. Hindi, with the largest number of speakers, is the official language of the government. English is used extensively in business and administration and has the status of a "subsidiary official language"; it is important in education, especially as a medium of higher education. Each state and union territory has one or more official languages, and the constitution…

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    CONCLUSION (THESIS 21.6.15) Poems by women writers on motherhood and mothering, discussed so far conform to the feminist theorization of motherhood both as a subjugating political institution and an enriching personal experience. The poems may not be exclusively written to expose or explore the themes of motherhood alone, but their approach to this topic is extra ordinarily rich and varied, offering fresh insights into how sexual politics and the related institutions, like marriage, religion,…

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    In a fairly short duration Bharati Mukherjee has received a respectable attention from the critics around the world. She is described as a ‘voice’ of expatriate- immigrant sensibility. She has stayed in different places, and lived through various cultures. In her journey as a writer her creative sensibility has undergone many changes, a continuous quest from ‘expatriation to immigration’. As a writer her concern can be seen in the lives of South- Asian immigrants in the USA and Canada and the…

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