Beverages

“The Roaring Twenties” is well known for a complete change throughout America. Prohibition was one of the main movements that occurred during the 1920’s, which indeed affected America’s economy. Prohibition was under the 18th amendment which banned the transportation and manufacture of alcohol. Due to this many workers lost their job. This was a bad choice for America over all. Before the 18th amendment was put to work, Americans were enjoying their life to the fullest. However to every good…

others resorted to racketeering, some people became rum runners or totatolers or made bathtub gin. ““Malt and hop” stores also cropped up across the country and some former breweries even turned to selling malt extract syrup, used for baking and “beverage” purposes”…

Alcohol has been around for thousands of years, first discovered by Neolithic humans. In the late 1700s, most Americans drank alcoholic beverages and preferred these beverages to drinking water, which was often contaminated. Alcohol was never viewed as a serious problem in America until after the Revolution. In the early nineteenth century, physicians, ministers, and larger employers created the anti-alcohol (temperance) movement. This movement was the result of concern about the drunkenness of…

Speakeasy’s, were some establishments that sold alcohol beverages meanwhile the Prohibition era was going on. Speakeasy’s in the beginning started little by little with no distraction involved, then through the growth of speakeasy’s it began to popularized and started to enlarge. Even though the sale of alcohol…

In A History of the World in 6 Glasses, Tom Standage embarks on a journey through history of mankind on the significance of agriculture to our early society. Eventually, leads to the rise of certain alcoholic beverages in our modern/early society. Thus, Standage briefly goes over how humans settle down, which leads to the creation of cities, our departure from our old nomadic lifestyle as hunter-gatherer, due to humans growing their own food from the wild grains discovered. Eventually our crops…

Over the years society has adopted certain behaviors, trends, and consumer habits. When individuals reflect on the past and how society is now they are quick to say that technology is responsible. This may be true, but what convinced consumers to buy all these products as society continued to advance? The answer to that question is advertising. Good advertising is the reasons why we follow certain trends, buy certain goods, and adopt certain behavior habits. In an article by Business Standard on…

Anheuser-Busch (AB) and Marketing Environment Budweiser is a premium brand of beer in the US market. It is positioned as a high-quality beer that is targeted towards men. It is brewed by the company Anheuser-Busch. The company is of German origin that chose the brand name to communicate an exotic flavor. The advertising of the product began in the year 1922 for the demographics of men aged between 18-45 years old. The strong PR and advertising campaigns have made Budweiser a brand name which is…

problems for both women and men with a startling increase in frequency worldwide. It can cause both physical and psychological damage to the victim. The solution? Color Tabs. This is a safe tablet with a colored dye that is dropped in an alcoholic beverage. If there is a trace of rohypnol or GHB, the chemical inside the tablet would release a dye to indicate the presence of the drug. If the pill does not detect Rohypnol it will not release a colored dye. The pill can stay in the drink and not…

How and why energy products are being targeted towards young people and teenagers? According to Taylor “Red bull is safe for teenagers and adults to consume” (as cited in Harris and Munsell,2007). The market shares of functional drinks comprise of energy drinks contribute to 63% while nutraceutical drinks about 10% and sports drinks for 27%. (Datamonitor 2008). Energy drinks have lot of risk involved in them that can create physiological effects on child’s brain and also how…

ratified, the 18th Amendment stands as the only amendment that had been repealed, or revoked. In 1918, the 18th Amendment stated that after one year, the ratification of the article would ban the sale, manufacture, and transportation of alcoholic beverages into and out of the United States. Congress and states have concurrent power to enforce the ban (US Const. amend. XIII). The 18th Amendment was in effect from 1919 to 1933. This period became known as the Prohibition Era in which illegal…