Ben & Jerry's

preparing a social collective network. Ben Cohen and Jerry Greenfield Company: Ben & Jerry's Year Founded: 1978 Ben and jerry were friends from childhood. Both collaborated after they met in a high school gym class in 1963. They were one of most inspiring friends found during those times. Making a career in ice cream making. Both Ben and Jerry were interested in serving people of US. Both had ambitions to extend their establishment and form a multinational organization. Ben and Jerry extended…

seventy-five percent of processed foods contain genetically modified organism. Because of the unknown effects of the increasing use of GMOs in food and the customers’ complaints, many companies, including Ben & Jerry’s, Whole Foods, and Chipolte have decided to mandate labels of GMOs on their products. Ben & Jerry’s said that their company will end the use of GMOs in their ice cream by 2015. In order to please their…

My mom always kept a quart of Ben and Jerry’s in the garage for when we needed to hide out. Our first house was really more of a chessboard than a home. Two Queens: each ruled their own territory, and the rest of us - four uncles, one cousin, my brother, my dad, and me - we were pawns on the table. My mom ruled the second floor from behind a desk teeming with stacks of quitclaim deeds and country music CDs. The dark office smelled like Grand Marnier and printer ink, a combination I came to…

understand why many of its U.S. executives are compensated with high salaries and stock options. This will allow an educated decision on why or why not executives should be compensated at a robust level. “It is clear that where once companies such as Ben and Jerry’s and Whole Foods Market were outliers in trying to limit CEO pay, more emphasis today is being focused on examining what executives are making whether it is tied to company performance in some way, and whether there should be some…

The example of Ben and Jerry’s ice cream is a prime example of the customer demand changing policy to use only non-GMO products. Ben and Jerry’s felt so strongly, that the additional cost of the non-GMO products are absorbed by the company. Michelle Lee a staff fact checker for the Washington Post points to a study by the “Consumers…

According to reports, contemporary mindfulness began when biologist Jon Kabat-Zinn had an idea spawning from a meditation retreat in the late 1970s. This idea grew into a meditation-based program targeting stress and chronic pain at the University of Massachusetts Medical School, where he was employed at the time. This program became the precursor to Mindfulness Based Stress Reduction (MBSR), an eight-week session that includes mindfulness techniques of breathing and walking meditation, drawn…

From Moo to Milk, There’s More than Meets the Eye in the Dairy Industry Sadly, misconceptions run rampant throughout the agriculture industry; from things such as GMOs are absolutely nothing but trouble, and broiler chickens are pumped full of steroids and hormones to grow them to three time their normal size and many others. As agriculturalists, it is our job to help educate the public about our way of life and the industry that feeds us, because, as the saying goes, without…

Sustainability and accounting reporting began when companies had to become more transparent about their environmental impact. The majority of corporate non-financial reporting was included in their annual financial statements and concentrated on human resources and employee relations. For instance, in 1982 US Steel Corporation early financial statements documented worker housing, community development, worker safety and mortgage assistance to their employees. The real jump start to…

1 CAUSE-RELATED MARKETING/CAMPAIGN For the past two decades, the increasing trend of cause-related marketing (CRM) had attracted many non-profit and even profit organisation to participant in this practice. An early example can be seen from the American multinational firm – American Express in 1984, engaging in monetary donation for every transaction with the company. (Rozensher, 2013) While non-profit organisation see this as an opportunity to raise funds, marketers see voluntary corporate…

it legally cannot contain any GMOs. Us as consumers have the power to protest GMOs by not buys products from companies know to heavily use GMOs in the food products. Instead, buy from companies who have gone GMO-free. Such as, Cheerio, Target, Ben & Jerry’s, Trader Joe’s, Kashi, Annie’s, Clif…