Belgium

New Belgium Brewery is concerned about their image and the sanctity of their brand. By associating New Belgium Brewery with the word folly, in the minds of some employees, would mean the brand would suffer as being a “chance” product verses being a company who spent countless hours to create a quality product. The word folly is defined as the lack of good sense or foolish acts (www.dictionary.com, n.d.). To the marketing team point of folly being so removed from American culture, it can be…

New Belgium Brewing's competitive advantage has been their social responsiblities, as it serves as one of the cornerstones of the company. The focus has been on the corporate social responsibility which provides NBB with a competitive advantage. It works on the different practices that are applied to the well-being of the society. (Ferrell, 2014). The social responsibility works on providing a better and serious competitive advantage where the consumers also have a desire to work on the…

Another man that describes the European attitude is Wole Soyinka an African man. Soyinka was born towards the end of Imperialism in Nigeria by Great Britain. He describes the attitudes of Europeans toward Africans. Soyinka grew up under Imperialism with the influence of European cultures, such as; religion and education. Soyinka wanted to inform how Imperialism affected Africans. In an interview he states, “I listened to lots of conversations between my father and his intellectual circle, in the…

The novella Heart of Darkness by Joseph Conrad published in 1902 is regarded as the best writing in English and it about imperialism. It is about Marlow’s journey to find Kurt an ivory-trader in Africa and bring him back to civilization. He was traveling through the Congo River by steamboat. He got attacked by the Natives who were ordered by Kurt, Kurt was worshipped by the Natives because he has power and he was brilliant. Kurt was supposed to bring civilization in Africa but he eventually…

Stanley’s mission to retrieve Emin Pasha took so long because of the instructions and conditions given by his benefactor, Leopold II. Stanley had been placed on a contract so that he could not work for the British government, and Leopold II had promised the government in Paris that he would not ever hire him again. Leopold II ruled over the Congo and had been very interested in the Nile River before news of Emin Pasha had began circulating. Working with his own interests at the base of his plan…

organizational expansion is definitely something that’s currently in the works. New Belgium (2014) announced the opening of a new brewery facility located in Ashville, North Carolina (Ferrell & Hartline, p.359). This initial growth phase definitely raises concern regarding both advantages and disadvantages associated with organizational expansion. Listed below are both pros and cons associated with the expansion of New Belgium: Advantages of Organizational Expansion: • A better potential for…

The New Belgium Brewing Company began in Colorado, and operated out of the owner’s basement (Ferrell & Hartline, 2014.) While this approach was practical and successful in the beginning stages of the company, the NBB has now continued to grow. The company grew to be quite profitable and large. The American craft brewing industry is divided into three different branches. These include: micro- breweries, brewpubs, and regional craft breweries (McLaughlin, Moore & Reid, 2014.) With this new…

“This is a story of that movement, of the savage crime that was its target, of the long period of exploration and conquest that preceded it and the way the world has forgotten one of the great mass killings of recent history (2-3). King Leopold II of Belgium began his reign of terror on Congo in the 1880s as Africa was being split up by the European Powers. Henry Morton Stanley, a renowned explorer, became the first who went through the unexplored area surrounding the Congo River, and through…

The New Belgium Brewing Company strives to reduce its impact on the environment by doing multiple things. First, the company has implemented a number of cost-efficient and energy-saving alternatives. According to the company, 100% of the electricity that they use are through renewable energy sources such as solar and wind power. They incorporated sun tubes that help to light the brew house with natural daylight. Also, the company became the country’s first brewery to purchase 100% of its…

fellow associates, Today we, the people of Great Britain are faced with a crisis. As I stand here before you today, hundreds of Congo Natives are being assaulted, raped, maimed and persecuted all for the benefit of one person, King Leopold II of Belgium. As a nation and a body of empathetic people, it is our duty to intervene. To many innocent people are being denied basic human rights and are being slaughtered like animals. Children and grown men are getting their hands amputated by force.…