Beer

face of the earth. He showed how throughout history beer, wine, spirits, tea, coffee, and Coca-Cola have been a huge motivation to the development of our society. The first drink Standage talked about was beer, a beverage discovered in the Fertile Crescent and was made with boiled water and grains. Beer made civilization possible according to the author, and everyone drank it alike because it was cleaner and safer to ingest than water was. Beer was also used as currency and paid wages,…

110 3 October 2017 Question#1 (a) Discriminating beer drinkers got high-quality beer from generalist brewers before the late 1970s. The generalist brewers go with heterogeneous targets, producing a wide range of beers including low-quality, middle-quality and high-quality beers. (b) Before the late 1970s, the social space for beers was covered by mass producers. However, social space was then opened up for craft brewers to make high-quality beer, who therefore were able to survive and…

civilization and globalization came about due to six different drinks: beer, wine, spirits, coffee, tea, and cola. Each drink acted as a spark to a new era of technology and advancement. At the start of the Neolithic revolution the only available drink was water, typically contaminated with many waterborne diseases. Around 9,000 BCE beer was first discovered by the spread of wild grains throughout the Fertile Crescent. Once beer was discovered some anthropologists suggest the drink had become…

Recommendations “Craft Beer” Feel While BBC has reaped tremendous success in the market place as the creator of the craft beer segment, there are those that believe that the company is too large and too well known to be referred to as a “craft” beer. Millennials craving for offerings that are organic, local, authentic, cool, and new aren’t getting what they want from the Samuel Adams brand and have started to turn their back on the company (Crouch, Wasted: How the Craft-Beer Movement Abandoned…

Within a year Freedom Brewery seeks to have a tasting room in Temecula, California. We also want to have our beer in at least 10-15 local bars across town. The tasting room will also include tours and information on how we brew our beer. Along with the tasting room we will include flat screen televisions for consumers to enjoy their favorite sporting games. Within five years we plan to expand from a tasting room only into…

Cigar City Brewing’s Hunahpu’s Day is a craft beer festival held on the 2nd Saturday of March and built around the once a year release of Hunahpu’s Imperial Stout. The beer itself has an 11% abv (alcohol by volume) and is aged on cacao nibs, Madagascar vanilla beans, ancho chiles, pasilla chiles, and cinnamon while enjoying a top rating of 100 on both beeradvocate.com and ratebeer.com. Cigar City upped their game this year allowing for three different ticket options. There was the choice of a…

become the unfortunate trend of the modern day. Some think it’s just kids having a good time but others call it ¨The Plague On College Campuses¨. Binge drinking is when someone drinks double or more than their body can handle. For example, two pints of beer is the usual amount the body is supposed to take in but if someone were to drink fourthat would be categorized as binge drinking. College students are the number one age group that consume a great deal of alcohol in a small period of time.…

It’s said that whiskey is for drinking and water is for fighting, but the site of the old Dowling Brothers distillery in Burgin has seen its share of battles over the years. 1871 to 1920: The Moores and the Dowlings The original D.L. Moore Distillery predates the establishment of Burgin by three years. Moore built the distillery in 1871 on the Shawnee River, according to Sam Cecil, author of “Bourbon: The Evolution of Kentucky Whiskey.” Moore’s distillery was the driving force behind the…

working. The Miller Coors merger occurred in 2007 although the talks of both companies coming together was discussed for some time.This merger of both companies was created in order to better compete against other beer companies and decrease competition.The combination of the two beer leaders would be considered among the world's largest corporate mergers. The two companies together have about 224,000 employees in more than 100 different countries. Their brands include Miller Lite, Miller High…

brands and markets craft beers for sale and distribution worldwide. Furthermore, CBA operates pubs alongside its breweries which creatively services a large consumer base. CBA’s portfolio includes brands such as Kona, Redhook, and Widmer Brothers. Its main stakeholder is Anheuser-Busch, a subsidiary of the largest beer manufacturer in the world. Another key stakeholder is CBA’s 800 employees. By utilizing highly automated machinery, CBA is able to efficiently produce craft beer, although it…