Beer

hectoliters) of beer per year with 75 percent or more of its beer sold off-site (Brewers Association, 2015). Palmetto Brewery’s 6000 square foot production facility and warehouse is currently located on the Upper Peninsula in downtown Charleston. They employ 6 full-time and 2 part-time employees and currently produce approximately ¬¬¬¬¬10,000 barrels of beer per year packaged in both kegs and bottles. The brewery primarily focuses on the production of their four year-round beers: a Pale Ale,…

social drinking, we would find that they reported drinking more than one drink per hour regardless of gender. College students are the ones most at risk for high-risk drinking because of drinking games that often leads to binge drinking. Games such as Beer Pong, card games and keg stands are excellent example. In the book, Chris writes that she caught her sons with funnels in their cars trunks and she would often confiscate them whenever she saw one. Another example is when Toren’s brother calls…

microbreweries. New Belgium Brewery began in Colorado and was created by a husband and wife who obtained a tremendous idea. Their idea was to produce quality beer with a particular kind of yeast that gave it the name “Belgium beer” (Ferrell & Hartline, 2014). New Belgium Brewery uses critical marketing structures to promote their unique beer. Just as in any company, New Belgium has created a marketing team to make the advertising decisions. Creating a company motto involves a lot of time and…

throughout their adult lives with the drink of a Bud Light beer. “Bud Light: Between Friends” adequately persuades adults to purchase their beer, not only for themselves, but encourages them to share the product with friends as well. The commercial starts off with introducing different clips of two friends hanging out and enjoying the product, Bud Light beer, no matter if it is at a wedding, at a game, or simply at home. Bud Light displays that their beer will diminish and make all problems seem…

of beer in the US market. It is positioned as a high-quality beer that is targeted towards men. It is brewed by the company Anheuser-Busch. The company is of German origin that chose the brand name to communicate an exotic flavor. The advertising of the product began in the year 1922 for the demographics of men aged between 18-45 years old. The strong PR and advertising campaigns have made Budweiser a brand name which is a very high recall. It is often regarded as the standard for light beer.…

James Walton's latest creation is being touted as the most expensive bottle of beer ever produced, thanks to its artistry in each bottle. James Walton, owner of Storm Brewing and often referred to as the "mad scientist" in Canada created Glacial Mammoth Extinction beer. This special beer might imper your wallet as each bottle costs $1,000. Glacial Mammoth Extinction is a sour beer, but it's not the taste that makes it pricey but the packaging itself. Each bottle was crafted by a "Vancouver…

adults, probably in their 20’s or early 30’s. The advertisement is set in a typical american bar, with the main focus being on the female bartender and the male ordering a beer. In the background are the male’s friends and other bar-goers. Overall, the main objective of this advertisement is to convince the viewers to purchase the beer, Miller Light, because it is better than its competitors. Katherine Frith’s book, Undressing the Ad: Reading Culture in Advertising, explains how one should…

lead to a more toxic overdose which can lead to death. Jungle juice or combinations of different types of hard liquors with juices or high-caffeinated energy drinks is a common trend due to social media influence. This cause students to shift from beer, which only contain 5% alcohol for 12 ounces to hard liquor that contains 40% alcohol for a1.5 ounces. Based on Seaman, he stated that students are hospitalized or had died from alcohol poisoning nearly 300 times each year. This might be the…

If the most interesting man in the world drinks a specific beer, why shouldn’t you? The most interesting man in the world is the spokesmodel of Dos Equis beer. He is a well dressed, middle aged, suave man who is always surrounded by young beautiful women who seem to be enjoying his company as he tells his stories on what makes him so interesting. The ad states “Being Boring is a Choice. Those Mild Salsas and Pleated Khakis Don’t Buy Themselves.” That statement is telling its consumers to not…

This would push Fat Tire from simply being a craft beer with a strong cult following, to a top-tier, household-name brand. This would entail more traditional marketing endeavors such television and magazine ads, as well as a greater Internet presence through advertisements. The advertisements would focus on the story behind the Fat Tire and its superior quality compared the mass-produced beers of the Big Three. The pluses to this sort of re-positioning would include initiating…