Beer style

microbreweries. New Belgium Brewery began in Colorado and was created by a husband and wife who obtained a tremendous idea. Their idea was to produce quality beer with a particular kind of yeast that gave it the name “Belgium beer” (Ferrell & Hartline, 2014). New Belgium Brewery uses critical marketing structures to promote their unique beer. Just as in any company, New Belgium has created a marketing team to make the advertising decisions. Creating a company motto involves a lot of time and…

Alcohol Effects on the Brain and Behavior Alcohol within an environment has been a problem throughout the years. However, people don't realize the conflicts they can get themselves or peers into. Binge drinking is the primary cause of conflicts within a college campus. Binge drinking is defined in two separate ways, a researcher's definition of binge drinking is that of drinking five or more drinks in a row for men and four for women; a general definition is that of too much alcohol in too…

The Marine Corps Beginnings On November 10,1775, the Continental Congress establishes the Marine Corps, the Continental Congress meeting in Philadelphia passed a resolution stating that “ two battalions of Marines be raised” for service as landing forces with the fleet. The date regarded and celebrated as the date of the Marine Corps birthday November 10. Each year on this day around the world Marines toast the birthplace on the most significant date in Marine Corps history. It all started in a…

Currently the legal drinking age in the United States is 21 which was increased from the age of 18. On July 17, 1984 President Ronald Reagan signed the National Minimum Drinking Age Act. This law ordered states to increase the legal age but each state was free to say no. If they didn’t increase the age limit they would lose 10% of its federal funding for highway public transportation. There were several states that initially declined but by 1988 every state passed the law to increase the…

The national drinking age should stay at the age of 21. All evidence points to this direction both for the health of these adolescents, and for the well being of the general populace. This can been seen when comparing regions of the world with a minimum drinking age with countries that grant individuals the freedom to drink at a minimal age. Additionally, it is obvious that the national drinking age should remain due to the health benefits that regions receive due to their minimum drinking…

The simple innovation of Drop-A-Brick 2.0 will encourage consumers to save water through its straightforward method to reduce their water usage. The Drop-A-Brick 2.0 was created in hopes of reducing the current severity of the drought in California. The Drop-A-Brick 2.0 is a hand-made brick made of rubber that can be put into the tank of a toilet. The rubber material can let the brick bend to not hinder the function of the toilet, be filled with water, and sink to the bottom of the tank. With…

certain quality standards and procedures of doing business. Some of these new procedures changed the way that inventory is managed due to the implantation of a “freshness date stamp” and a new campaign that requires the distributors to keep all cases of beer refrigerated at all times. This sudden change in procedures caused both the fixed and variable cost of doing business to increase overnight, due to the need for more refrigeration and additional staff, needed to move product back into the…

Narragansett Brewing Company Case: Build a Brewery Using the factor rating method, I recommend Mark to lease Building A as the to decide which facility Mark should use to best meet Narragansett’s current and future needs, I advise Mark to use Building A for the location of his keg-only brewery. Please look at the following factor rating method chart where I weighted important factors of the supposed brewery and gave each building a score between 0 and 100 based on the given aspect being graded.…

The initial and pivotal process in ensuring that New Belgium Brewing (NBB) Company’s branding and messaging stays perpetual is assuring that the new location fits to their core focus. During the planning phase, NBB created a listing of 33 criteria that each of the locations must meet and in addition, involved employees from all areas of the company to ensure a proper fit. This process of including the employees from all areas, was critical to the success of the new expansion because without the…

It appears that New Belgium has been able to effectively communicate their focus on sustainability and culture of "free spirited "and whimsical fun to its customer base. In order for New Belgium Brewing Company to be able to expand this focus to other areas within the company, they must first have the drive and commitment to reaching potential customers in different areas of the country. This company appears to have demonstrated a great deal of drive and commitment as evidenced by its apparent…