Beer style

The Extreme Craft Brew Case Study Beer is the most common alcoholic beverage which with cheap price enjoys a large consumer base belonging to different demographic groups. However, now the brewery industry is experimenting with beer to create a new product with higher percentage of alcohol and distinct taste. Accordingly, the consumer dynamics are also beginning to change. The issue of increased alcohol content in beers is often seen as a legal one instead of an ethical issue. It must…

Injunctive norms and identification to peers of similar status (reference groups) relate when it comes to college drinking. A study done by Neighbors, LaBrie, Hummer, Lewis, Lee, Desai & Larimer (2010) focused on alcohol consumption, perceived drinking norms, and identification to reference groups. Drinks per week was used as a variable in these studies. This was operationally defined by using the mean of the modified Daily Drinking Questionnaire. Perceived descriptive norms were measured using…

Eric Asimov did a ‘study’ on the top lite beers. Eric is a wine and food taster for The New York Times. Despite wine being different from beer it is still alcohol. With his ‘study’ he was able to come to conclusion on what he thought was the number one lite beer. In Eric’s article he doesn’t state where he got the list for the top ten lite beers in America, but he bases his evaluation on it. I also don’t know what he based his evaluations off of other than his own personal experience in the…

(AC) can date back to prehistoric period and was best known for leisure use (Hanson, 2013). A World Health Organization (WHO) report (2014b) showed Canadian had a total alcohol per capita (TAPC) 9.8 Litre in 2003-2005 and 10.2 Litre in 2008-2010, with beer being the most popular choice. The prevalence of heavy episodic drinking in 2010 is 17.8% in the general population versus 23.1% in drinkers, more often in male drinkers. Furthermore, government data showed 76% Canadian reported AC in the past…

and Sierra Nevada in market share. In order to stay competitive in the craft beer industry, New Belgium must compete against craft beer alternatives for example the ones mentioned before Boston Beer Co. and Sierra Nevada breweries. Also, New Belgium needs to be constantly alert to its environment and their competitors to compete in an increasingly competitive brewing industry. However,…

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

After analyzing the influence internal factors have on a company, we can look at the external factors and review how to make the company better. Deep Roots Distillery is located on Prince Edward Island, which is made up of mostly tourists. Numbers were recorded and 1.3 million tourists visit the island every year (Beamish, 2016). If the company can financially support a decision to expand throughout the rest of Canada, they should. This will increase popularity in the brand name and increase…

Growth means change. With growth comes uncertainties and fears. Companies like New Belgium welcome growth and change. Other company’s like Blockbuster have become extinct because of the lack of change and growth. New Belguim is one of the eight craft breweries in the United States who continues to grow and increase revenue (Reid & Gatrell, 2015). New Belgium can maintain its strategic focus as the company continues to grow by providing an executive summary to all employees. Small or large…

Reflection • The rise of beer was closely associated with the domestication of grains and the eventual adoption of farming by nomadic tribes after they began settling into an agricultural lifestyle in the areas surrounding the Fertile Crescent. Beer was a unifying force in ancient Mesopotamia and Egypt because everyone had access to it and it wasn’t just a drink for the rich. Beer was often times used as a form of currency because it was universally accessible by the entire populous. Beer was…

No one is exactly sure how the process of beer making became to be but according to Kathy Padden, author of A Brief history of Beer, Beer can be traced back at least six thousand years, to the ancient civilization of Sumeria. A hymn, entitled “Hymn to Ninkasi,” which includes (translated): Ninkasi, you are the one who pours out the filtered beer of the collector vat. It is [like] the onrush of Tigris and Euphrates. Padden believes that it was possibly found because the Mesopotamian natives…