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    It’s been since 1984 since the last 18 year olds were legally allowed to drink and ,because of the rule that a state who lowers their drinking age will lose highway funds, kids shouldn’t be expecting a case or bottle for their 18th birthday anytime soon. Just because the chances of a new law coming to the streets doesn’t seem to be in the near future doesn’t mean hopes should be set down because the conversation of kids already participating in the activity, promoting…

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    Dos Equis Ad Analysis

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    If the most interesting man in the world drinks a specific beer, why shouldn’t you? The most interesting man in the world is the spokesmodel of Dos Equis beer. He is a well dressed, middle aged, suave man who is always surrounded by young beautiful women who seem to be enjoying his company as he tells his stories on what makes him so interesting. The ad states “Being Boring is a Choice. Those Mild Salsas and Pleated Khakis Don’t Buy Themselves.” That statement is telling its consumers to not…

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    Mountain Man Lager Case

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    The best solution for MMBC to deal with this problem is to introduce a new product via brand extension, the Mountain Main Light, to target young drinkers. This is because light beer sales in the U.S. had been growing over the previous six years. Additionally, the company should aggressively market the new product with better marketing strategies. First, the company needs to create a new “light” formula with the same quality as Mountain Man Lager. MMBC should meticulously reformulate the new…

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    hectoliters) of beer per year with 75 percent or more of its beer sold off-site (Brewers Association, 2015). Palmetto Brewery’s 6000 square foot production facility and warehouse is currently located on the Upper Peninsula in downtown Charleston. They employ 6 full-time and 2 part-time employees and currently produce approximately ¬¬¬¬¬10,000 barrels of beer per year packaged in both kegs and bottles. The brewery primarily focuses on the production of their four year-round beers: a Pale Ale,…

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    Fat Tire Case Study

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    This would push Fat Tire from simply being a craft beer with a strong cult following, to a top-tier, household-name brand. This would entail more traditional marketing endeavors such television and magazine ads, as well as a greater Internet presence through advertisements. The advertisements would focus on the story behind the Fat Tire and its superior quality compared the mass-produced beers of the Big Three. The pluses to this sort of re-positioning would include initiating…

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    by its three owners; Frank, Brian, and Matt. After just over a year of dealing with licensing, inspections, etcetera their first beers began to be delivered to the public. Currently their brewing operations take place in an 8,500 square foot space. They also incorporated a small “full pour” taproom in 2014 that features flights, full pints, growler fills, and bottle sales to customers. Since opening they have managed their growth in a restrained and consistent manner without the help of…

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    Alcohol Treatment Centers

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    Alcohol can be consumed safely when used as directed. Alcohol has a major impact on society which usually we are unware of. Alcohol is a colorless liquid that found in wine, beer, spirits and other drinks. In the United States sales of alcohol are prohibited for anyone under the age of 21. Alcoholism or alcohol addiction often starts at a young age, although alcohol is not legal for the consumption of people under the age of 21. People under the age of 21 think it is cool to drink and feel the…

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    father's position, and become a mountain man brand leader, he will need to face the problem of one of the most core, in the light beer rise period, he how to reposition mountain man brand. At the same time, Mountain Man Light beer is sold to the young man without eroding the value of the core brands. Over the past 40 years, the United States has been the world's largest beer market, but it has suffered in many ways. Competition from wine and energy drinks, for example, comes from government law,…

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    such heavy drinking are dangerous. The consequences are often glanced at, but are not considered when the bottle takes over. College students who drink many drinks within a small period of time, often overlook what can happen from the binge drinking session. Serious effects of binge drinking are: poor academic performance, health issues such as liver failure, as well as crime. As the bottle becomes more important than being successful, academic performance among binge drinking college students…

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    Introduction The product we chose to construct a marketing campaign for is the Hydro Flask Wide Mouth bottle. Ever since Hydro Flask bottles have hit the market, they have become extremely popular to a widespread demographic. As a group, we thought it would be interesting to evaluate the consumer appeal, enviormental factors, and ethical topics that make this product culturally relevant in today’s society. Company Description Hydro Flask is a fairly new company, founded in 2009 by Travis Rosbach…

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