BUS 640 WEEK 5
BUS 640 WEEK 5,
Good Will in Price Bidding. Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way?
New Product Introduction. Bayer Schering Pharma AG, Germany owns the Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. The Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu.
The company has recently introduced a new and improved Alka-Seltzer Plus, as described in the TV ad: “The Cold Truth”, (please, watch the ad listed in the Required Readings)
The ad shows that Alka-Seltzer Plus fights cough, body aches, runny nose, sneezing and fever, just like Vicks NyQuil does, but it also now can…
1950 Hoffman- La Roche Swiss healthcare and pharmaceutical company in Europe was the first developed Benzodiazepines founded by scientist Leo Sternbach. Between 1960 and 1970 Sternbach and a group of researchers under his direction helped him altered the primary benzodiazepine complex and introduced many different benzodiazepine which include flunitrazepam. With the development of flunitrazepam Leo made Roche pharmaceutical industry a very big hit. By 1975 Roche released many of Sterbach’s…
impact the surrounding ecosystems in a negative way. This can be referred to as forest fragmentation. Forest fragmentation negatively affects the forests connectivity and function. Fragmentation caused by mine reclamation is said to be “two-sided because both the effect that natural habitat has on the restored area, and the effect the restored area has on natural habitat.” (Craig et al. 2015) It is known “edge effects increase with increasing contrast between habitats forming the edge with…