The following research is the critical review and analysis of Elsa Schiaparelli and Rudi Gernreich’s work. In terms of design, marketing and Merchandizing Elsa Schiaparelli: Elsa Schiaparelli was an Italian fashion designer (1890-1973).She is best known for her revolutionary boldness. She is one of the most prominent figures between the Two World Wars. She was best known for her Avant-garde designs and artistic sense of style. Critical Review of Elsa Schiaparelli’s Work: Schiaparelli was an…