Bates Motel

Mercure luxury hotel is a hotel brand, which uses a marketing plan. A marketing plan refers to an outline used to guide the marketing process of an organization in order to help it achieve its marketing objectives (McDonald & Keegan, 2002). However, information gathered through SWOT, PESTLE, and TOWS analysis revealed deficiencies in various areas. Market Analysis SWOT analysis: This is a framework used for summarizing a situation and position of a company (Rao et al. 2008). Swot…

Summary: The article mainly talks about how Andrew Lewis, a former manager of corporate sales for Tiffany & Company, repositioned a former Econo Lodge and changed it from a despair hotel to a winner of the goal award and a nomination for Platinum as the only Quality Inn in the U.S. Before its reposition, the property lacked maintenance. It also had poor customer service, employee training, and management practice. To change the property, Andrew focused on changing the flag from Econo Lodge to…

Is Mobile The Only Future Of Hotel Bookings? The internet has proven to be a red blooded discovery in the present century. And when combined with mobile then this technology is virally being used by almost every person. The ease of usage and a little bit of knowledge about the technology has made even a layman to use several applications or conduct every work on internet. Now, talking about hotels, we can see every hotel has it’s own online portal or mobile application for online hotel booking,…

Characteristics of a Hotel “Cherno More” As the general information were introduced before, we are going to proceed with comparison of the hotel characteristics and its adaptation towards joining one of the mentioned brands. Most suitable for our hotel was Hampton by Hilton. With over 47 properties, Hampton is the most widespread brand with longest history of Hilton brands in Europe. “Cherno More”, located in the city center, near to the beach and with its long history has became a symbol of…

Social Media Management The Need for Social Media Engagement Purpose of the article The main aim of the following paper is to evaluate the significance of engagement in social media management. The article will outline various principles that are to be applied in the hospitality industry in term of managing social media. The paper will first identify the core principles, second determine relevant theories, and finally to establish how engagement have contributed to effective social media…

The purpose of this essay is to compare the rooms marketing of two 5-star accommodation properties web-based marketing of their room’s product and service. This essay will brief about the property’s philosophy and brand values, the property’s target market, guest expectation regarding Room Division products and services, tangible and intangible elements of Rooms Division and decide and justify which property has the best official website to tempt guest. The Rooms Division consists of two…

the classic characters and story lines. Additionally, Marriott is another key player within the hospitality industry. The Marriott name is synonymous with the hospitality and hotel industry as it has been an industry leader for more than 90 years. The Marriott history started off differently than you might expect as they initially franchised a root beer stand and continued to expand until the historic shift to the hotel industry in 1957. Even from its beginning, Marriott has been…

Definition The definitions of a physical unique hotel may be different, but what they all have in common, is that they are either placed a uniquely beautiful place, or the building itself is unique. Physically unique hotel is a hotel which appears differently than the others and it makes it interesting and original. People can say at first glimpse that it is a physical unique hotel. There were special efforts put in the idea of the appearance and the process of building it was different (for…

offers. The loyalty point system can also be integrated into the rest of the Disneyland hotels in different cities. This would increase the global access as individuals would be encouraged to stay within the hotel and utilize the services when they are in Hong Kong. This integration would increase the market for the hotel through maximization on the potential, global travelers who might have experienced the Disney experience within a different location. The discounts which the hotel currently…

The Landmark London is among the most popular 5 star hotels in London, England . The factor that distinguishes this hotel from other Luxurious London hotels is it’s uniqueness , atmosphere and approach to their little segment of the industry . Their hotel is combined with the fine British sophistication and grandeur facilities including a spa and health club , conference rooms , restaurants and bars and a gymnasium . All of these proving to be enjoyed by the upmarket modern day traveller .…