Bates Motel

External Analysis Marriott’s Maui Ocean Club is one of the many establishments under Marriot International that endeavors to avail a comfortable and memorable experience in their clients’ coastal ventures. It has to compete for consumers with other resorts under its parent company. Other resorts situated in Hawaii are under the Marriot, the Ritz-Carlton, and the Courtyard brands. Additionally, this resort faces stiff competition from many other brands offering the same services and amenities…

Shalimar Hotels is a chain of 4 star hotels which has hotels in Rawalpindi, Lahore, and Peshawar. This is a Pakistani, family owned business and is the leader in terms of market share in the 4 star hotel segment in the country. Typically, the chain’s hotels have >90 % occupancy in lean months and 100% occupancy in the holiday season with heavy advance bookings. Shalimar Hotels are appreciated by customers for their affordable room rates, excellent food (recently won The Asian Hotel Food…

ISSUES : PLANNED CORE COMPENTENCIES AND PLANNED COMPETITIVE ADVANTAGE 1.1 PLANNED CORE COMPENTENCIES Core competencies are a skill or advancement that creates certain customer value. For instances, core competency of Tanjong Jara Resort is the environment and the design of the hotel itself. The accommodation design was inspired by the majestic 17th century Malay places. Tanjong Jara Resort offers an experienced of the region’s spirit and its rich natural heritage. With the concept of…

Summarize the relevant background information from the case. Company recognition and customer service awards are great evidence of success in quality. With the vision of “inspiring life’s most meaningful journeys”, Ritz-Carlton is recognized as one of the most prestigious hotels and resorts in the world (Marriott, 2016). As the first and only hotel company to win the Malcolm Baldrige National Quality Award, Ritz-Carlton employees take pride in their renowned customer service skills. This…

Websites online communication Website communication or web-based communication is the way of allotting information, words or concepts over a linkage of computers known as internet. Websites are used by bigger industries, organisations to flow proper amount of information for the people. Unified marketing communications used as the cautious management system that focuses to merge with advertisement, public relationship, sales promotion and all aspect of marketing mix. Sheraton hotel and services…

My experience at the Charlotte Country Club was amazing. I loved how friendly the staff was when you entered the County Club. The club is a traditional club there is no cellphone use throughout the club and the club has a dress code no jeans, business causal is acceptable. Once we enter the club we were shown the president room where they had refreshments such as: water, soda, coffee, and tea. As we waited for everyone to arrive we were introduce to Amanda Day who is the Assistant Manager of the…

Booking reservations is quite similar across the hotel industry and requires the same basic information such as the name of the guest and billing information; perhaps the only thing that differs from hotel to hotel is database they select to facilitate the process. Most if not all hotel companies offer their guest the freedom to chose from different methods of making a reservations. The traditional ways of making a hotel reservation include calling the property directly or their toll free number…

Purpose and Rationale Resort is refer to full service accommodation located in a more natural, relaxed environment, with reception and guest rooms generally offering private facilities with an onsite restaurant, room and bar service available. Additional recreation facilities and tour services are expected (Department of Tourism). A Resort and Hotel are one of the common industries that require booking reservations for their facilities or amenities to their guest. They are also considered in…

Living in an ancient roman villa was the equivalent to going to a five star hotel. Only elite wealthy Romans lived in a villa. It was a lavish country home located in the surrounding hills of Rome. The purpose of a villa was to escape the chaos of the city. The majority of the homes were in excess of 9,000 square feet. These extraordinary homes were of the highest quality and extravagantly decorated. “The villa, on its face, seems to be the simplest of Roman domestic buildings to understand”…

Section 2: Business Concept This chapter outlines the new cross media platform Big Brother Yacht by describing different media platforms, international territories for commercialisation, types of merchandise, financing methods and a similar cross media concept. Big Brother Yacht Big Brother Yacht will be the new spinoff of the original Big Brother format, with multiple similar aspects of the original Big Brother TV format. However, Big Brother Yacht will be set on a yacht (instead of in villa)…