Baskin-Robbins

Today was my birthday, March 13 3034, on my favorite day, Friday. My wife, Dory, took me to a play at the Bible (bib-Lee) City entertainment center as my birthday present. I sat down in my seat and I began to watch the actors move onto the stage. I was intrigued by the play as soon as the first words were said. Dory was falling asleep, and I kept having to wake her up. She doesn’t like plays as much as I do. I just sat back, relaxed, and enjoyed the play. After about an hour and a half of the…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…