Barrel vault

Internal audit is responsible for systematically associating enterprise strategy, business model needed by strategy implementation and risk preventing objectives from realization so as to guarantee strategy and business model can cope with risk. (1) Internal audit should first list all the key success factors which make objectives come true and risk factors which may prevent from success. Then, internal audit should list identified key success factors and risk factors (internal and external)…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…