Barista

Being inquisitive, this author lingered at a local Starbucks to see this tool is action. In most cases, the pre-pay option provided those with iPhones or Androids the chance of passing the order line, this author found a few cases where a barista did not notice the order and instead of the drink waiting on the customer, the customer was waiting on the drink. This author decided to ask one consumer their thoughts on the Mobile Order and Pay convenience (Williams. 2015). The consumer reported…

inconsistently in drinks, next she made sure the company was ready for a training program and she believed it was because there is a positive work environment, and lastly she created the program. The objectives of the program were to create unity amongst baristas, create a single standard for drinks, and to provide all employees with the same expectations and goals. The certification class and manual will be written and implemented by Reding, the full time manager, and three shift managers.…

Back at the other table, Polka Dot started talking to Mom but Mom is too engrossed with whatever she was doing on her laptop. Polka Dot appeared to be coloring in her coloring book. I realize that that day was a Double Star Day, which means you get double the number of star rewards you would get on any other day. At this time, I make a mental note to mobily purchase a drink before I leave. A woman in a red jacket walked in with a baby boy in a stroller. The baby boy picked up a product that was…

The social group I observed was the people I work with at Starbucks. I started this job in January and I chose to observe my coworkers because I spend most of my time at work and it was a new environment. At Starbucks, employees are called partners to give them a sense of belonging and involvement in the company. The store I work at is at Pawnee and Seneca and there are fifteen partners. However, since I often only work in the afternoon I do not have a chance to observe everyone. The partners I…

Starbucks does not have employees or associates, they have partners. That is the term of endearment used when discussing the individuals who work in their stores around the world. And the philosophy behind the moniker is that each partner contributes to the success of the company. Newly accepted partners complete 24 hours of indoctrination within the first two week of partnership. Areas covered during training sessions include covering the history of coffee history, drink preparation,…

Patrice Haryanto 2Green Tall, Grande, Venti Beyond a Cup of Coffee Why Read About Starbucks? In the 1980’s the term “coffee shop” evokes the image of a warm, cozy store that sells hot caffeinated beverages and warm comfort foods. But when you think “coffee shop” now, your mind automatically reverts you to your local Starbucks branch. I was so intrigued by the natural attraction people have to Starbucks even though Starbucks is just the average coffee shop sitting on just about every street…

corporate level. At the corporate level, Starbucks has a leadership team composed of fifty-nine individuals, with the CEO Howard Shultz at the top (Newsroom, 2016). At the individual store level, the Starbucks teams are composed of store managers, baristas and shift supervisors. Additionally, effective teamwork is crucial to Starbucks, especially at the storefront level. Teamwork is vital at this level because a single employee cannot effectively serve all of the needs of a customer without the…

For my final exam piece, I did some research on Starbucks and found these four concepts most related to the areas that we have studied this semester in marketing. I chose the SWOT analysis, core competencies, product position and public relations. Each of these concepts has helped Starbuck continue their ongoing success as an organization. Let’ start with the SWOT analysis which refers to an organizations strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the…

I will be observing the cashier and the barista. The cashier’s name is Amy and the Barista’s name is Tanner. I am observing the Starbucks on 1960 and Townsen Blvd. During this time, it is not relatively busy, but there are still customers coming up to the counter. It is a rainy evening so it is busier than a usual 2pm evening on a Wednesday. The cashier is polite and smiley, but she is working fast and not really paying attention to details. The barista is standing close by to quickly start…

They provides training for those who would like to get a Barista certificate and sustainably farm their coffee blends. While respecting farmers around the globe and supporting them. They allow workers and their families to have access to health care, decent housing. Piazza undertakes safe & healthy working conditions…