STUDY ON AWARENESS LEVEL OF CREDIT CARD BENEFITS There is a close relationship between awareness levels of credit card usage and the benefits of credit cards. The purpose of this empirical study is to investigate the awareness levels of credit cards and its benefits among different types of individuals across different demographics. In particular, knowledge structures, beliefs, likes and dislikes as well as attitudes of credit card owners in the possession and use of credit cards are investigated. The studies focuses on the aspects of security level of credit card, grace period advantages of credit card and degree of agreement and are considered to measure the awareness of credit card. Data was analyzed with an aid of statistical tool with…
Bank of America focuses on an extensive variety of various publics. For instance, property holders, undergrads, entrepreneurs, and then some. That was simply to give some examples of its publics. Bank of America target's undergrad's by offering numerous great advantages, for example, "free understudy checking for understudy's and in addition an understudy sparing's record." Bank of America additionally has understudy charge cards to help undergrads. BOA alludes any undergrad's or potential…
Citibank are very well maintain in terms of its consumer division as a multinational financial services. It was known as the largest bank holding company in USA by assets, which then followed by Bank of America and JPMorgan Chase. Social Factor Citibank have 3777 branches locations in 36 countries globally and out of all their services, online service have successfully claiming of 15 million users (resources from Wikipedia). Based on the 2013 annual report, the Global Consumer Banking (GCB) was…
Organization DFCC Bank Plc. (2016) is the only Licensed Commercial Bank in Sri Lanka to conduct all its operations under the principles of banking and the only bank in the country which is fully disengaged from interest based transactions and is one of the undisputed market leaders in the Sri Lankan banking industry (Morrison, 2010) This takes account of the centralized processing of transactions and a customer centric and performance driven business culture. In this concern, human capital is of…
Findings: The number of Billboards of Trust bank is very low in Dhaka City. The Billboards are smaller than the competitors in the market so it’s less highlighted. Not enough campaign is run around the year for the promotion of its product. Not enough branches are there in Dhaka city. Limited ATM booth. Small team for big work load of the entire department. Office area is too small for marketing and communication department. Lack of upgraded guideline for the employees to…
I got my first bank account on my 16th birthday. My grandparents wrote me a check for my present and I used that money to open up an account. There was a Fifth Third Bank less than a mile from my house and my parents banked there, so I jumped on the bandwagon. For as long as I can remember, I have utilized online banking. All of my bank accounts are entirely paperless. With that comes the dependency on the website to be like a personal bank teller, although it is not that easy. However, Fifth…
The fall of Citi bank and rise of Standard Chartered: Standard Chartered initially saw Citi bank as the leader in the banking industry. Citi bank gave a lot discountsto their customers in terms of collection of money .In turn they made a lot of loss in their portfolio. They were told by the government to reduce their losses for which instead of making the next sales better Citi bank opted for a poor strategy which backfired. Citi bank doubled their portfolio by giving free cards to existing…
Performance Evaluation Report on Bank of America Bank of America is one of the largest financial institutions not only in the United States but across the globe. The financial records for the past few years indicate that the company's best performance was during the 2013 fiscal year. From this year, the annual revenue began to decrease steadily until 2017 when it regained a momentum growth. Even the high revenues that were realized during the year 2017 are still less than those that were…
investment symbol, “AXP,” under the New York Stock Exchange. American Express claims to be the world’s largest card user by purchase volume, processing multitudes of transactions daily. AMEX provides small businesses with buying strength, flexibility and financial control. It is recognized as a trusted and innovative company in the industry, and has shown itself to be dedicated to serving its customers 24 hours a day, 7 days a week, according to its “What We Do” statement at…
of successful cyber-crimes are not mentioned, the survey results do add value to the theory that cyber-crime is underreported and public image is important to financial industry. This article would be useful for a literature review on the effects of cyber-hacking of US financial institutions/banks on the US…