Bangkok

With the continuing growth and evolution of global markets the increasing popularity of international joint ventures should not be a surprise to anyone. About three quarters of the joint ventures are international (Vaughn, J). Sparling and Cook (1999) noted that entering new international markets is beyond the capabilities of many companies, prompting many to look to other organizations for the additional resources and capabilities needed. Companies who want to find partners to ultimately…

Kia Young Interview Questions: 1. You took the initiative to get out of your comfort zone and go to college 18 hours from home, and ultimately catching the travel bug after you began school. What helped you have the courage to stick with your decision to start exploring the world? I was born and raised in the Houston, TX area, but my family always took road trips to different places. It started at a very young age, so I believe that’s why I’ve always had a wandering and curious spirit. Texas…

1) People buy luxury goods for several reasons. In early times LV thrived because of the luxury associated with aristocracies that formed the ruling elite. For example, In Europe it gave a feeling of exclusivity, while in the U.S. it was about feeling special. Worldwide the reasons for buying luxury goods could be separated into 3 categories. First, people bought luxury goods for its superior quality and functionality. These people were generally older and wealthier and willing to pay…

Being born and raised in an Asian culture I grew up with the core principles of respect, strength, and compassion, three inspirational concepts that are much easier to preach about than to achieve. I always sat through the boring conversation my parents and grandparents gave me during dinner telling me how to be that kind of person and I tuned most of it out, never quite understanding the meaning behind the words. In my younger years when I was in middle school and such I always would try to my…

BUSINESS MODEL Indigo Business model Indigo is India’s fastest growing domestic airlines. It has the highest load factor of 89.40%. The mission statement of indigo clearly indicates their business model: To be the best airline in India by providing the following values to the customer: • Affordable fares • On-time performance • Hassle-free service The strengths of Indigo include: Business Model, High Brand Awareness, Cost Leadership, innovation, Age of Equipment, etc. Indigo has Low Cost, not…

Those years my father was fully responsible for both business and family. My uncle, at that time, worked away from home, from the southest of Thailand to Bangkok. My aunts are too young, unable to manage things and little bit spoiled, to be responsible. My father, surprisingly, was the only one who served his paralytic mother in every aspect of life – eat, drink, sit, sleep, excrete and others. In addition…

Reliability Table 4.5 Reliability Test Variable Cronbach’s Alpha N of Items Remark Brand Awareness 0.825 5 Reliable Brand Association 0.757 3 Reliable Perceived Quality 0.763 4 Reliable Brand Loyalty 0.890 5 Reliable After validity test, this is the result of the reliability test. The requirement to be reliable is the Cronbach’s Alpha must be more than 0.7. As seen from the table 4.5 the Cronbach’s Alpha of every variables are more than 0.7 which are remarked as reliable. To be explained, the…

My love of Joan Didion is lifelong and, like anyone does with heroes, always feels at such a distance. In fact, Didion was much closer to me than I could have imagined. For the last years of her life, I became a friend of Susan Sontag?s. I had known that Sontag was ?important? before I met her in 1989, but I had never read anything by her but her famous ?Notes on Camp,? which I confess bewildered me when I first read it as a teenager. After meeting her, I read ?On Photography? and realized…

1.0 INTRODUCTION Festival is a special day related to religious event with its own way of celebration that includes the food, rituals, attire and ceremonies. Hinduism is well known for its cultural and traditional festivals that can be celebrated in every month. In this regard, we will look into six major festivals according to the six Hindu sects which are Vaishnava, Shiva, Kaumaram (Murugan), Saktham (Sakthi), Ganapathyam (Ganapathy) and Saumaram (Surya). There are many significant festival…

Malaysia is difficult. Bilateral agreement is one of the obstacles in the way of truly pan-Asia budget carriers. Landing charges at so-called "gateway airports" and navigation charges are often prohibitively expensive, and in key destinations like Bangkok, Beijing, Hong Kong and Singapore there are no cheaper, secondary airports. The budget airline industry in south-east Asia has been underdeveloped because the aviation market is tightly regulated by bilateral air rights agreements. Threat of…