Bangkok

In our day to day lives mostly everyone will enjoy McDonald’s every once in a while, even though you might not be a fan of fast food. McDonald 's Corporation is a multimillion dollar global business. Though the meals they serve may be cheap, the negative effects they carry could greatly outweigh the positive effects so much more than one might think. In this report the pros and cons of McDonalds will be discussed and then the casting of the judgement of if it’s a good or bad global citizen will…

3. Situation Analysis (SWOT Analysis) for Air Asia. As marketers, they have to understand the current and potential environment that the product or service will be marketed in. A situation analysis is referred to SWOT analysis that. SWOT analysis is an important step in planning and placing its value is often underestimated despite the simplicity in creation. The role of Air Asia’s a SWOT analysis is to help identify and understand the key issues that are affecting their airlines business. The…

Drug Use During the Vietnam Conflict Drug usage during the Vietnam War era was very common. Many soldiers who were drafted into the army had previously experimented with drugs, and it has been estimated that this included 30% of enlisted soldiers. While the remaining 70% of soldiers may not have ventured into drug use before the war, it became all to easy for them once they entered Vietnam where heroin and opium were easily accessed by the soldiers. The drugs were cheap and pure which enabled…

AirAsia purchased insurance policies to mitigate pure risk although it is done and operated a bit differently as it adopts an integrated approach risk management that goes beyond the traditional parameters of what is insurable. For instance, when AirAsia purchases insurance any policies to insure against pure risk, it also makes a conscious effort to acquire them at a much lower rate lower than other LCCs. In addition, to mitigate price risk, AirAsia hedged fuel prices at US$42 a barrel for the…

skills required by the world’s leading airlines. This can also benefit the airline in recruiting in the future. Also, related diversification can include air catering, where airline meals can be made and provided for other airlines as well, similar to Bangkok Air Catering. Etihad airways can also expand to provide tour operations, which is another strategy that targets tourists mostly where Etihad Airways can book or provide travel related services from other suppliers, such as hotels and…

people around her. A bell jar is an inverted glass jar used to protect and display delicate objects or to maintain a vacuum. But for Esther, the bell jar symbolizes madness. “...wherever I sat - on the deck of a ship or at a street café in Paris or Bangkok - I would be sitting under the same glass bell jar, stewing in my own sour air” (178) - She feels as if she is inside an airless jar that changes her perspective on the world because no matter where she goes, she is trapped. This descends to…

numbers. They had had a good run since the 1960's when the U.S. first got involved in Southeast Asia. Logistical operations for Vietnam, Cambodia and Laos were coordinated through the Joint U.S. Military Advisory Group (JUSMAG), which was located in Bangkok and executed from U.S. bases inside the country. The signing of the Paris Peace Accord in January 1973 signifying the official end of the Vietnam war did not deter the U.S. presence in Southeast Asia, but it did…

role in the international community. Due to these factors, the sovereignty of legislation in states can be called into question as nations can still be held accountable even in cases of conflict which is a major concern for autonomous statehood. The Bangkok Declaration built upon this issue by affirming that human rights are in fact an objective reality and suggested that law making sovereignty should be limited to economic, social, and cultural…

Abratt, R., & Kleyn, N. (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), 1048-1063. doi:10.1108/03090561211230197 Abratt, of University of the Witwatersrand, Fort Lauderdale, Florida, and Kleyn, of Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa conducted research from literature identifying the integration of corporate identity,…

When You Gotta Go, Go! “Never kick a fresh turd on a hot day.”
Harry S. Truman, 33rd President of the United States *** Many years ago, I decided to get out of Bangkok for a couple of days of rest and relaxation in Kanchanaburi. The city is the home of the Bridge Over the River Kwai, made famous in the movie and novel of the same name. The bridge is the start of the Death Railway that leads to Burma (formerly Myanmar). Constructed during World War II by POWs and slave laborers, thousands lost…