Bacardi

Being born in a Cuban family is a privilege for me. A common phrase in Cuba is “el que no tiene de congo tiene de carabali” and that phrase comes from the fact that every Cuban is a derivation of different cultures. Back in time, Cuba was only populated by native Indians, but later on, Europeans took over the country. After make the natives slaves and take them to almost extermination, they brought slaves from Africa. As a result, we became a mix of different cultures. I grew up in a poor Cuban family and it influenced my life in so many ways. When I was a child, I saw my parents work hard to put food on the table and to provide for the family the basic things to live. There were many unique things such as rum Havana Club, cigar Cohiba, and coffee La Llave that identify us all over the world and never were missed in my family. Rum is an alcoholic beverage obtained from the process of fermentation of sugar cane. It is a very popular beverage in Cuba, especially the Havana Club which is produced and manufactured there. Most people in my country always have at least one bottle at home and every day in the afternoon, after have a long day of work, they take to sit in the backyard or on the balcony and take some shots. It is also used in most celebrations and usually in religious rituals. Habana Club is a very strong beverage and for that reason, most people usually mix it with coke or other beverage in order to give it a different taste and lower the alcohol level. My father,…

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For a little bit of understanding to this story Bacardi and Captain Morgan are alcohols. Bacardi is a type of light Vodka and Captain Morgan is a type of hard, dark Rum. Since one is light and the other is a dark liquor it means they do not mix together or they can make you really sick so that is why they are protrayed as enemies they hate each other. Mostly the whole plot contains Captain Morgan and Bacardi coming from opposite kinds of liquor that do not mix well but yet they still…

business, but the Cuban government took over their businesses. Currently the Cuban government and the Bacardi family are fighting over the rights to sell the Havana Club rum. The Arechabala family founded a distillery in Cardenas, Cuba in 1878. The company was named Arechabala S.A. In 1934 the company created Havana Club which is a brand of rum created in Cuba. And now one of the best-selling rum brands in the world. The government of Cuba took over the company in 1960. This was when the…

In “Bacardi and the Long Fight for Cuba: The Biography of a Cause” (New York: Penguin, 2008), Tom Gjelten highlights the importance of the story of Bacardi family which helped explain the evolution of Cuba as a nation. Gjelten focused on the entire family from the beginning and described certain Bacardi family members who played a vital role in the Cuban Wars of independence. There is also focus on the fifty year period between 1902 and 1952 and the actions of the family members. Gjelten’s…

In 2013, for instance, James Bond film Skyfall featured product placements from Heineken and other brands. (Theheinekencompany.com, 2017) 7. Conclusion To summarize, sponsorship, as seen in the multiple examples that I have provided, is a key form of promotion for alcohol industry, Sponsorship, in fact, allowed Heineken, Guinness and Bacardi to achieve their objectives, to assess to new markets that, otherwise, might be difficult to reach, to increase goodwill, to enhance the awareness of the…

often used way more, but men are also targeted too. “Women have often been the targets of sexual advertising, it is because it appears to work in many cases.” (internet source) It is very easy to get ahold of male attention span by using a women’s body and the idea of buying the product to potentially get the women as well. In the book Provocateur it laid out multiple examples on how sex being used in advertisement can turn to a negative outcome. One of the example was the selling of the…

Zealanders and is largely viewed as socially acceptable. As well as often being portrayed as fundamental to a 'leisure experience'. For young New Zealander's, alcohol is a part of peer to peer socialisation- it can be a source of identity within friendship groups. Nash, Pine and Messer (2009) say that the means used by the alcohol industry advertisers to reach young people through social media is exploiting this pathway from youth to adulthood and influencing beliefs about alcohol from a young…

Challenger Motor Freight Inc values their 3 main goals, Vision, Mission and Values. They accomplish their goals by taking green initiative and by using advanced technology. While XTC Logistics Inc, Operate in North America and are in the process of expanding world wide, they work with Coca Cola, Pepsi, Bacardi and amcor. XTC Logistics Inc also uses their circle of logistics to further support their company which goes as follow, 1- Load Tendered 2- Order Booked 3- Truck Found 4- Shipper and…

Advertising usually paints alcohol as fun and socially acceptable, avoiding issues that arise by including a small, barely legible “Please Drink Responsibly” disclaimer. Companies like Skyy® and Bacardi® are notorious for fabricating lavish lifestyles, using sexually explicit imagery, and overall, stroking the narcissists ego. I hate to be the burden of bad news, but alcohol is the most used and commonly abused drug by adults in many industrialized countries. What many of these high-life alcohol…