Baby boomer

banking crisis Dollar’s value versus foreign currency Rising GDP Decrease household net worth Fluctuating stock market both nationally and internationally Unemployment influences on consumer spending Social Number of millennials Aging of the baby boomer generation Increased mortality Uncertainty related to social security Escalating healthcare premiums Financial scandals & crises Greater focus on…

Immigration is a politically charged topic, in which debate continues over policies and reform of the system. Some consider the costs of healthcare, education, and social services arguing that undocumented workers add to the national debt. However, as baby boomers retire and more people obtain higher education, economic trends suggest that illegal immigrants are needed in the United States. Deporting illegal immigrants would have staggering consequences for the American economy. Although they…

Consistent with the life-cycle hypothesis, expectations about future income leads to the misuse of credit (Kish, 2006). Soman and Cheema (2002) noted that if naïve consumers have access to large amounts of credit, they are likely to infer that their lifetime income will be high, which increases their willingness to spend beyond their means. Under this scenario, consumers utilize more credit in anticipation of their income increasing, which may or may not materialize. Optimism, overconfidence in…

Retaining Millennials As the twenty first century presses forward, so does a vast cultural change in the work place. The Baby Boomer generation is steadily beginning to reach the age of retirement and as members of this generation leave the workforce, their offset is comprised of an entirely different kind of generation. The term Millennials typically refers to people born during the time span of roughly the early 1980’s through early 2000’s. The values of this generation are quite different…

considered to be a member of the Baby Boomers. As a Baby Boomer, I was taught to always show my respect by addressing people by their title of Mr., Mrs., Miss., Dr., or Sir. I obey authority and avoid confrontation. My values consist of Individual choice, self-actualizing and community involvement. The differences in education and income levels have not change, and as we age, many of us will find ourselves (mainly minorities) living in poverty. As a I embrace my Baby…

Grace and Frankie The story of Grace and Frankie begins as both of the women meet for lunch. On edge and acting as if they like one another, the two women wait for their husbands to arrive. Running a little late—the husbands arrive to announce ‘big news.’ Grace and Frankie expect “the next big step in their lives…” to be their husbands retirement. However, little to their surprise, the big news is Sol and Robert are gay and haven cheated for more than twenty years! The women become outraged and…

With great power comes great responsibility. As Walmart has become a powerhouse, it is no stranger to external issues, internal issues, and negative publicity including having a reputation of bullying mom and pop stores, mistreating its employees, and a plethora of other negative issues. Other complaints originate from the customers themselves in relation to negative shopping experiences. The general environment is composed of trends in the broader society that influence an industry and the…

though he was born in Iowa, he did not spend much times living there. Just like everyone in his age group, Jeffery was a part of the baby boomer generation. The baby boomer generation was the result of increase fertility rate after the end of the WWII, and is hallmarked by having large families. In this point of view, Jeffery’s family can be said as a typical baby boomer family—he had seven brothers and one sister. When asked about his grandparents, he recalled that his grandmother was very…

The baby boomers represent the largest generation in American history consisting of about seventy-six million people [Gillon, 2004]. The special name for the boomers is derived primarily from its enormous size in comparison to the smaller generations that came immediately before and after that time period [Gillon, 2004]. There was not one previous generation that had been developed on such expansive hopes or had been so confident in their ability to change the world. According to Gillon [2004],…

Baby Boomers and Ageism: Will There Be a Storm? In the article, “The Future of Ageism: Baby Boomers at the Doorstep”, by Charles Longino, he depicts the negative affects of ageism and the impact that baby boomers impending retirement and Medicare will have on society. The term ageism was coined by Robert Neil Butler (1969), it describes the stereotyping and discrimination against a single person or a group based solely on their age (seniors). While the immense population of baby boomers (those…