Ayurveda

SEGMENTATION, TARGETING AND BRAND POSITIONING Compiled by Tanya Alexander Segmentation, Targeting and Positioning is the basic framework every marketer adopts before implementing a marketing mix strategy. The framework begins with segmentation followed by marketers identifying different target markets within segmentation. Once the target markets are identified, marketers implement a positioning strategy that helps the brand differentiate itself from its competitors. In simple terms, brand…

As taboo as some alternative therapies can be, many patients began them because of a recommendation. Using the word of mouth is a popular way people learn about therapies. Friends and families play a big role during a dying person’s health by helping make decisions, being a caretaker, and suggesting new ways to improve the patients overall well-being. This may mean helping them look into therapies that have seemed to work for them in the past. Another popular reason for starting a new therapy is…

Heritage assessment of three different cultures The heritage assessment tool is an important tool that is used to evaluate, maintain and protect how people’s culture reflect their way of life when taking care of their healthcare needs. As people interact with each other, it does not mean that they have forgotten their culture or backgrounds. People have retained their traditional norms and practices and still adopt the modern lifestyles that steps off the traditional norm (Spector, 2009). The…

However Ayurveda recommends certain formulations which are helpful in delaying the maturity of cataract. Maha-triphala-ghrita is an oily preparation recommended by Ayurvedic physicians in early stage of cataract. One teaspoonful (5g) of the preparation, mixed with…

Kerala is worldwide famous for ayurveda and kairali massage, Uttarakhand is known for yoga and meditation, Goa is famous for holistic living, Rajasthan is in world map as spas and heritage living destination. These are some of the world-renowned places in India for alternative medicine…

FTIR analysis of the stem bark extracts of Cassia fistula has absorption bands and the wave numbers (cm-1) of the prominent peaks obtained were described in Table 2. The peak at a frequency of 3463 cm-1, 1618 cm-1, 1448.3 cm-1 and 1241.9 cm-1 were strong while the others vary from medium to weak. Discussion: Phytochemical studies revealed the presence of secondary metabolites like tannins, flavonoid, carbohydrate, saponins, glycosides and phenol in the leaf extract while tannins, flavonoids,…

"The way of Islam? Within Islam itself, every Muslim, every believer, has to practice certain worship, some personal practices, and five prayers every day. Every male and female is expected to perform prayers five times a day. Also, we fast during the month of Ramadan. Fasting is a very important, highly spiritual practice that you can go through, along with prayers and devotions at night during the month. "We also emphasize that each believer earns for himself, for his own livelihood, and that…

INTRODUCTIONS: The herbal medicinal products are demand export products in Srilanka. Many Europe countries have increased their herbal product consumption. From ancient time our fore fathers have found medicinal, spiritual and physical relaxation from herbal and natural product. Many divisions of the populations have changed in to herbal product that output from increased the health knowledge harmful side effect and product withdrawal of chemical product build more market opportunities both…

They are certain unbelievable deeds attributed to Aswinidevas including plastic surgery. They restored the mobility of Shayava whose leg was cut at three places3 and blessed the queen Visphala, the wife of Khela Rajah with metal legs when she lost her leg in the battlefield. It is also mentioned that fire (Agni) was used as the ultimate weapon to destroy Marma. MARMA IN UPANISHAD Plenty of material of anatomical interest is found in Chandagya Upanishad, Kshirakopanishad…

Task Shifting – An Alternative Survival Strategy for Health-care Organizations Architha Aithal1, and P. S. Aithal2 1Third year Pharma D., Srinivas College of Pharmacy, Valachil, Mangalore-574143, INDIA 2Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575001, India E-mail : psaithal@gmail.com ABSTRACT There are many types of strategies to be followed by managers and leaders depending on the type of problems, objectives, circumstances, privileges, preferences,…