Axe

Men and women use their personal taste to determine which product is better, though in TV world the real question is which commercial is more effective than the other. The Old Spice and Axe brands are direct competitors in men’s grooming products and though Old Spice has been around longer it is fair to say Axe, the modern edge, has the…

Villisca Axe Murders “On the morning of June 10th 1912” the town of Villisca, Iowa was shaken by the murder of eight victims beaten to death with an axe. The murder happened on June 10th around midnight. The murderer used an axe and beat the all victim’s heads in “using blunt side of the axe and hit 20-30 times” with the axe. Six of the eight victims was known as the Moore family. Joe Moore 43 and Sarah Moore 39, married and had four children the oldest Herman Moore 11, second oldest Kathryn…

this concept may seem, the tactics and tricks used are intricately chosen. Many businesses try to trigger the customer’s dreams, desire and fears in an effort of accomplishing their task, although some do it more effectively than others. Old Spice and Axe blatantly show that they are aiming for people of the male gender; they both also show a romantic aspect throughout. Old Spice, known to produce men’s hygiene…

Valenzuela, Elena Arroyo, and NAU-Yuma for support me and make possible my trip to Flagstaff, AZ. on Monday, April 25th. Without any of you, I would not be able to assist to the ceremony where I was able to receive the Gold Axe Award by the University President Rita Cheng. The Gold Axe Award is a milestone in my life, I am really happy and proud to be one of the recipients since the competition among students to get this award is very high. I would like to give the credit of this award to…

In her short story “The Fall River Axe Murders,” Angela Carter treats us not to the blood-soaked depiction promised by the title but, instead, a far more in-depth look at the curious individual who was Lizzie Borden. Through precise word-choice and careful detail, Carter delves into the long-held and everyday struggles faced by the troubled Borden and, in doing so, paints a clear picture of a woman with little outward purpose, a bleak future, a contentious relationship with her father and…

In the town of Savannah, Georgia, a group of men are going to investigate a haunted garage that once was a house holding the victims of a triple murder by the savannah axe murder John S. Wilder. Sadly this man was accused even though there was only one piece of evidence, his cane. The home was called the Gribble house. Anyways, as soon as the leader of the group stepped in a paper flew towards his face. Ignoring the paper, he and his group moved along towards the office. Without recognizing,…

impact our choices as consumers. A perfect example of this is the Axe Body Spray Effect T.V. advertisement. Though before I…

Axe, the male body fragrance line/male hygiene products have a negative outlook on women by objectifying them and making women out to be weak in the presence of a male wearing this scent. The common theme throughout their commercials is that beautiful women will be instantly attracted to you and want to flirt with you. Axe has a lot of commercials where the theme is centered around objectifying women as a sexual goal. Axe - Clean Your Balls is an infomercial about women cleaning sports balls for…

Douglas “Biff” Wilson (Canadian resident) a 44-year-old man featured in the film “After the Axe” was terminated from his position after he was not selected for the President position. He was with Universal Foods for fifteen-years and was terminated by the new-elected President, which seemed to be threatened by Biff challenging personality. According to Dismissal Lawyer David Harris, Biff could have retaliated (legal battle) against Universal Foods since they did not have just cause to dismiss…

to bring a change. Axe is mainly targeted for the young men segment, between the age of 18 and 25 years old. However in January 2012 Axe introduced its first women product line. Axe brand image "Sexual" has not help in the attraction of the women segment. Many women find Axe…