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    1.0 Before Singapore International Airlines (SIA) was implemented. It started off with the name Malayan Airways Limited (MAL), (MAL) started with 3 scheduled flights every week to Kuala Lumpur, Ipoh and Penang. After 5 years, more planes were bought to enable more flights to head out to many other different countries. (Singapore Airlines, 2014). In 1965 is when Singapore gained its independence from Malaysia, both countries decided to joint alliance and control the airline in 1966, renaming it…

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    Case Study Of Air India

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    Air India: How to survive to live another day? When Rohit Nandan took over as the CMD of Air India in 2011, he had a single objective in his mind i.e. to recover India’s very own airline from the humungous debt that it had accumulated over the last few years. Starting as the flag bearer for India aviation industry, Air India had had many fruitful years, but in recent years it had nosedived to losses becoming one of the worst performing PSUs of India. Being a state owned enterprise, the attitude…

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    Swot Analysis Of Jetstar

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    Strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does and why it does it, with a focus on the future. It also can be defined as the process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives. STEP 1: MISSION AND OBJECTIVES Jetstar Airways’ mission and main objective is to offer all day low fares to enable and attract more…

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    Introduction 1. Business Analysis of Aegean Airlines In 1999 founded the Aegean Airlines becomes the first Greek private company licensed aviation. Primary destinations were Athens, Thessaloniki and Heraklion. Then flights to Rhodes, Chania, Alexandroupoli, Kavala and Kerkyra. In March 2001 the company opens the Business Class service and joins forces with the Cronus Airlines and now travels to 11 destinations in Greece and abroad 7. In 2009 a very good year for Aegean after doing a proposal…

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    Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

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    A CASE STUDY Vijay Mallya: King Of Good Day came to Shutdown Overview of the case study: Kingfisher airline has started its airline service in May 2005, investors also faith on Vijay Mallya as he is running United Beverages Group (kingfisher Beer) successfully. After acquired of Air Deccan and started international flight services in 2008. After running four years of International flight services Kingfisher stopped its International airline services…

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    Question 1 Price discrimination is when a company sells to different consumers, the same or similar product or service at a different price, even though the production costs are the same. Examples of price discrimination may include: • The varying price of airline tickets depending on the season and/or day of the week. • Carnival fetes where the cost of tickets are reduced for persons purchasing early or “Ladies free before 11”. • A lower price being charged to customers who purchase a…

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    C. Education and skills development: (CSI as a tool to improve education and skills in society) RESEARCH QUESTIONS RESEARCH OUTCOME EDUCATION AND SKILLS (Posed to current and former SAA employees) o Where is SAA’s biggest shortfall in terms of skills? How does that affect the airline? o How does the airline build and source those skills at the moment? Looking 10/20 years into the future, where will SAA come short in terms of skills? o What are the foundation skills that need to be built…

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    In accordance to the case, there are several opportunities that can be justify. Among them are withdrawal of traditional companies from the less traffic intense point to the most traffic intense point routes using regional airports, industry growth in European air travel industry, being a fine choice of most of the market due to recession and also success in ancillary services may lead the company to new markets for joint ventures. Market sharing growth as Ryanair, targets of reaching a hundred…

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    PART A Crowair Plc is a low cost airline operating short routes serving UK regional airports and other airports across Europe. A low cost carrier (LCC) is a type of airline that provides air travel for a lesser fee and with less/fewer comfort (Wikipedia, low cost carrier).To make up for their lower fares the airline charges extra for food and services, baggage, priority seating etc.; this is otherwise known as the ancillary revenue which is an important financial element for a LCC. Crowair’s…

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