Automotive Service Excellence

Navistar International Corporation is currently America's largest manufacturer of medium and heavy-duty diesel trucks. Until 1986, Navistar was known as International International Harvester, a leading manufacturer of agricultural and construction machinery, with 47 manufacturing plants. Years of dramatic financial losses, however, forced the company to sell off these primary businesses to focus on the production of diesel trucks, a move that necessitated the layoff of thousands of workers and…

Purpose: Our partnership is contacting you in order to address the effectiveness of the new Buick, “Not So Pee Wee Football” Super Bowl advertisement.. The commercial in picture features NFL quarterback Cam Newton and supermodel Miranda Kerr. By following the family, fans, and players of two young football teams, the viewers of the ad are introduced to the new line of Buick vehicles. Coaches and fans are alike are shocked to see the luxurious appearance of our new Buick’s. We believe that this…

Chapter 1 INTRODUCTION Harley Davidson, which is known as Harley, is an American motorcycle manufacturer. The company was founded in Milwaukee, Wisconsin in 1903. It is one of two major American motorcycle manufacturer companies to survive the Great Depression. It has survived numerous ownership arrangements and subsidiary arrangements. On the other hand, the company has also suffered from periods of poor economic health and quality of products in global competition to become the world's 5th…

Porter’s five force model. These external factors imply forces on Hyundai and it influences their strategic direction. Even with the issues and challenges identified in this Five Forces analysis, Hyundai remains one of the top players in the global automotive industry. Such success shows the ability of the company to withstand the negative forces in its external environment. However, Hyundai must continue its innovation to achieve competitive advantage against other firms. Hyundai’s Five Forces…

Market Positioning Jeep’s Positioning Statement and Position in Market Q1. Create a positioning statement for the product/service and explain its rationale. The Jeep Grand Cherokee gives the “adventurers, doers and dreamers” more experiences than any other SUV through off-road capabilities, safety and high customer loyalty as awarded by IHS Markit, (Manley, n.d.). During his presentation to investors, Mike Manley, President and CEO of the Jeep Brand, noted that the common consumers are those…

A, B&M do not have the know-how to create their own GPS maps platform, second big player such Google TomTom and HERE have most of the GPS maps market [3], third HERE provides services…

Business ethics refers to a kind of social responsibility of the enterprise in the scope of morality for each level of object.Corporate social responsibility is even more significant in the automobile industry, which has huge interests. Volkswagen(VW), the world's largest automobile maker, has used "cheating" software to detect emissions in the United States as its biggest scandal in its 78-year history, facing tremendous fines and criminal investigations. Relative to gasoline vehicles, diesel…

Introduction Ferrari is a well-known manufacturer of Italian sports car based in Maranello, Italy. It was originally named Scuderia Ferrari and was founded by Enzo Ferrari in 1929 (Ferrari, 2014). Ferrari has enjoyed incomparable successes and has been acclaimed for its unceasing contributions in the Formula One racing history. The black prancing horse symbol on the Ferrari logo came from a well-respected World War I pilot named Francesco Baracca who had painted this symbol on his fighter…

Pierre Lys Tesla Motors Tesla is quite an interesting company that seems to be ahead of the game In terms of car manufacturing. They have set out to try to be the most cost efficient company there is. CEO Elon Musk has a wide range of great ideas that have to do with saving our ecosystem and our money due to the use of solar panels. Although Elon Musk is trying to save us money is he really benefiting his company along the journey? Join me as we take a deeper look into the company Tesla one of…

Porsche and VW: An Old Family Raina Sacro California State University, Stanislaus  Abstract This assignment depicts the strategic merge between Porsche and Volkswagen and the factors that caused these two different car companies to come together. One of the main reasons why these companies merged was because of Porsche’s engineering expertise which was highly valued by other auto manufacturers in the industry ( Henderson, Reavis, 2009, p. 9). Another reason was because Volkswagen had “more…