Automotive industry by country

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    Case Study On Royal Enfield

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    product market was stupendous; the previous marketing-department executives were all novices in the business, but he brought in a level of expertise and insights. He was not a sales guy, he was a thought leader. Then, they had Sachin (Chawan, a former automotive journalist and the brain behind Royal Enfield’s ride-related events), who was just passionate about motorcycles. As a consequence, Royal Enfield started the Himalayan Odyssey in 2003. They also started Ridermania to build the idea of…

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    Pirelli Case Study

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    Pirelli was founded in 1872 and it’s among the top five leading tyre Manufacturer Company in the world. In 2012 Pirelli signed a joint venture with Indonesian automotive and motorcycle components producer Astra Otoparts. South East Asia is the largest motorcycle market in the world, expanding at double digit growth, Pirelli is looking through this partnership to get a competitive source and a better knowledge of this high potential area. The factory will have a capacity of 7 million pieces…

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    Toyota Case Analysis

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    August 1937, a Japanese automotive manufacturer was founded – Toyota. Sakichi Toyoda was the founder of Toyota Company. Before Toyota was founded, the Japanese based on imported trucks during the war in Manchuria. During the era of Great Depression, Japanese realised that local production would reduce costs, provide jobs, and brings up the country’s economy. By 1936, just after the first Toyoda vehicles was produced, Japan authority restrict that any car dealer in the country needed to have a…

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    Automotive engineering today continues to fascinate consumers across the world. Muscle cars have always been a big in the United States such as the Ford Mustang, Chevrolet Camaro, and Chevrolet Corvette. Back in the day, when Ford ran the motor vehicle game with the Model T, American-made was the only way to go. However, since technology and innovation have made somewhat of a race of the auto industry, foreign cars from now big-hitters like Japan and Germany have stolen much of the thunder that…

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    South Eastern Asia and Oceania. Because of that company’s first exporting was to Syria. In 2004 company started off sales Chery cars in Egypt. After 2006 the new age was opened to the company. Chery had started sales in Russia. Then in Latin America countries. Company had several cooperations with foreign car makers as Chrysler and Fiat. One of the biggest event for company was the signing a memorandum…

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    Case Study: Nanno

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    history of automotive industry. Since its launch 4 years back though, the price has increased. Only the very first few customers were able to purchase the car at that price. Present day, the basic price for the Nano is around 150,000. Nevertheless, Nano still holds the mantle for being the lowest-cost four-wheeler in India. Urban folklore has it that Ratan Tata envisaged the need for an affordable car for every Indian when he saw a family of 4 travelling and adjusting…

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    Introduction Detroit, Michigan is a unique city boasting of an iconic past, a gloomy present, and a potentially bright future. Once one of America’s largest and most thriving cities because of professional opportunities in the automotive industry, Detroit fell to devastating lows after the loss of thousands of jobs from Ford Motor, General Motors, and Chrysler. Detroit is the 18th overall most populated city in the United States, the largest city in the State of Michigan, and recently became the…

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    Yamaha Motors Case Study

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    Executive Summary The study was conducted with a view to understand the perception of channel partners towards Yamaha Motors India Ltd. Today the two wheeler industry in India has reached new heights. So, understanding the two wheeler market with such intense competition between the dealerships has become a major problem. As years pass, two wheeler industry will become more competitive which will ultimately effect the survival of dealerships in the market. Failure to understand the actual goals…

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    The automotive industry adapting to the fast-changing world of technology. If Henry Ford could be here, he would be amazed at how advanced vehicles are today. With each generation of transportation, the average car is becoming more of a personal computer than just an engine with wheels. The average car owner in 2016 can now get a Wi-Fi chip installed in their vehicle. This brought forth new features to vehicles that were never done before. With artificial intelligence moving forward, the…

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    process by giving a practical example of particular company representing manufacturing sector called Flex n Gate. This multinational company based in the USA has the long-history focus on providing high quality products and systems for the automotive industry. Flex n Gate manufactures and supplies different equipment components and mechanical assemblies for the wide ranges…

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