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    Sociological Observation

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    INTRODUCTION Have you ever observed the interaction of two people and based on their body language you arrived at the conclusion that they may have been divorced for a year, remarried two years later, and on the verge of another divorce? Ok, that may be a little too detailed and you have keen observation skills, but what about observing one individual? These are some of the times that we bring out our Sociological Imagination which is the ability to see our personal lives in the context of the…

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    Effective Assessment

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    Effective Teacher A great characteristic of an effective teacher is to have an authentic relationship with a student. In order to do this, the teacher would need to have a great sense of observation, make a connection with the student, get the student’s trust and encourages him or her to learn the subject. Teaching is a complex profession because they have a large amount of challenges. Some of those challenges are large size class, inadequate amount of testing for some students, lack of…

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    Urban designs, particularly those focused on children neighbourhoods can provide opportunities to facilitate or hinder Auckland being a child-friendlier city. These areas are crucial to the health and well-being of children (Witten, Kearns & Carroll, 2015). Negative aspects of the urban environment such as high traffic levels, spatial segregation and safety concerns as well as parental entrapment and the exclusion of children needs in urban planning decision-making represent barriers to Auckland…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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    Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

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