Aunt Jemima

“Clinging to Mammy” by Micki McElya. The figure that is supporting the mammy figure is “Aunt Jemima”. She was and still is one of the biggest figures of all time whether you know her by her great tasting pancakes or how she became famous in the 1830’s. Aunt Jemima became famous in the 1830’s during the slave period in the south when blacks were working hard for plantation owner’s day after day. Aunt Jemima was a mammy, which means she had to look over the house, cook, clean, take care of the…

of this specific Aunt Jemima advertisement. This vintage ad was first published in the 1950s, when after sixty-eight years of existence, the company introduced the Aunt Jemima Buttermilk Pancake and Waffle Mix. Due to the freshness of this particular merchandise, the company used the advertisement method extensively, but paper ads were not the only medium of exhibition, moreover, the company made television commercials displaying families making, not only pancakes, but Aunt Jemima’s…

is young women of the black community is growing up believing that the “white race” or “light skin” is better because of what they see in the advertisement. Black women are represented differently than other races in advertisement. For decades, Aunt Jemima, the Quaker Oats' pancake syrup…

Juan Valdez is Latin America’s Aunt Jemima, but questions authenticity remain when discussing Juan Valdez. Juan Valdez is a western representation of the Cafertero. In 2006, the man who had portrayed Juan Valdez for 37 years, Carlos Sanchez, handed over the Conchita’s reins to a new Juan. Sanchez had appeared in nearly 100 commercials and even made a cameo in the Jim Carrey movie Bruce Almighty, delivering the perfect cup of coffee to the God-like Bruce. During Sanchez’s tenure, Juan Valdez…

advertisements are targeted towards a majorly white audience; “over the years, advertisers have employed Latin spitfires like Chiquita Banana, Black mammies, like Aunt Jemina… to pitch their products to predominantly white customers” (Wilson and Gutierrez, p. 168). In the Aunt Jemima advertisement, it reads; “Lawsee! Folks sho’whoops with joy over AUNT JEMIMA PANCAKES,” and Wilson and Gutierrez bring attention to this because it is meant to make the audience of advertisers uncomfortable (Wilson…

white families in dire need of hospitality as well, so they say. From this caricature of mammy, was a stereotype that alluded directly to the kitchen duties presented as aunt jemimah, who is now plastered on the numerous boxes of pancake mixes and syrup around the world. Originating from an infamous song called “old aunt jemima”, composed by an African American singer named Billy Kersands in 1875, was often song during minstrel shows performed by white men in black…

This article is in response to all of the college protests across the country. Over the past few months college protesting is one of the main topics that is seen and heard on the news. When watching the news one can’t help but think that the lethargic you is finally finding their cause but is it all students? The cause that is most prevalent is racial inequality, it is similar to the 1960 when the African American youth were fighting for the right to just go to college. The difference between…

William Smithburg was a very successful man; he graduated from DePaul University with a BS in economics and marketing. He held a high position at Quaker Oat’s as CEO in 1981. He later attend Northwestern’s business school to farther his career and received his MBA, two years later was named chairman of Quaker Oat's. Smithburg went on to make some good and bad business decisions that almost costed him his job. Smithburg made a good decision when he purchased Stokely-Van Camp for their Gatorade…

Cover Letter In my rhetorical analysis, I studied Wilson and Gutierrez’s article “Advertising and People of Color” which was published on July 1st, 1985. The authors describe the scrutiny that people of color face in advertisements due to the stereotyped images that White consumers hold. I found complication in describing how the rhetoric appeals actually affected the audience and going into a deep analysis. I wrote this essay thinking that since a majority of my claim was implied and did not…

out. Putting his hand on the duct tape, he snatched it off of Cuzzo’s mouth. “You got 30 seconds to tell me where the safe is and what’s the combination. I got $37,000 out of your pants pockets on the floor. You’re a real ATM machine, huh? Now I wanna know where the rest of it at before shit gets ugly!” “Aye, Shawty I don’t think you know who y’all fucking with and the consequences of…” Shottah laughed wickedly, sounding like a hyena. He reached out rubbed the side of Zo’s face like he was…