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    1) Analyze the acquisition of Nokia’s Here maps. What is the carmakers’ (Audi, BMW, and Mercedes) strategic rationale? (40%) The rationale Audi, BMW and Mercedes (A,B&M) strategy by acquiring Here Maps is that they will be able to gain the technology in Dynamic real-time geo-information they need to run self-driving cars and gain an edge in the race against other car makers. In the race for Autonomous driving cars (ACD), car makers need accurate GPS maps with Dynamic real-time geoinformation…

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    Business ethics refers to a kind of social responsibility of the enterprise in the scope of morality for each level of object.Corporate social responsibility is even more significant in the automobile industry, which has huge interests. Volkswagen(VW), the world's largest automobile maker, has used "cheating" software to detect emissions in the United States as its biggest scandal in its 78-year history, facing tremendous fines and criminal investigations. Relative to gasoline vehicles, diesel…

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    Introduction Ferrari is a well-known manufacturer of Italian sports car based in Maranello, Italy. It was originally named Scuderia Ferrari and was founded by Enzo Ferrari in 1929 (Ferrari, 2014). Ferrari has enjoyed incomparable successes and has been acclaimed for its unceasing contributions in the Formula One racing history. The black prancing horse symbol on the Ferrari logo came from a well-respected World War I pilot named Francesco Baracca who had painted this symbol on his fighter…

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    In the chapter “Democritus, Sophie is asked “Why is Lego the most ingenious toy in the world?”(Gaarder 44). This question then leads to the philosopher, Democritus, who is known for the atom theory. Alike the structure of legos, he believed all atoms that made up the universe were “eternal, immutable, and indivisible”(Gaarder 45). Furthermore, Democritus believed all atoms were firm and solid and were all different. Since they were all different, he thought they could join together and form all…

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    Armine Maghakyan Maghakyan 1 Robert Savino Oventile English 1 C 28 September 2017 Laughter in Anthropocene: solution or ignorance? For almost twelve thousand years, our planet lived in an analogously stable epoch named Holocene by the scientists (McNeill and Engelke 1). Holocene (entirely new) period is impressively…

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    Volkswagen Merger Essay

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    Porsche and VW: An Old Family Raina Sacro California State University, Stanislaus Abstract This assignment depicts the strategic merge between Porsche and Volkswagen and the factors that caused these two different car companies to come together. One of the main reasons why these companies merged was because of Porsche’s engineering expertise which was highly valued by other auto manufacturers in the industry ( Henderson, Reavis, 2009, p. 9). Another reason was because Volkswagen had “more…

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    Explain the essential idea of why were people protesting? One of the most rapidly expanding market of AI is driverless cars. They hold a lot of potential and risk. For example in the CNN article, Driverless cars create a safety 'dilemma': passengers vs. pedestrians, by Jacqueline Howard describes the decision of who to save by driverless cars. One of the questions asked was “Should the vehicle know to swerve into a wall and sacrifice its passengers to avoid the pedestrians, or should it protect…

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    Introduction Ford and Tesla in 2017 represent a race for the future of the automotive industry. At first glance, the two companies seem like opposites; Ford being one of the most established companies in the world, and Tesla, the fiery start-up with an ambitious CEO. The mental picture these two provide is something similar to David and Goliath, but when it comes to shaping tomorrow’s automotive industry, Ford sees Tesla as real a threat as any of their other major competition. Ford Motor…

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    Did Jim and Laura Buy a Car? A legal contract should clearly state the terms of reference. For the case of the buyer and the seller, the contract must state the price of the commodity and other details such as the condition of the commodity. For the case of purchasing a car, the sales agreement is a legal contract signed by both the seller and the buyer. For Jim and Laura, they did not sign any legal written document binding them to buy the said car. The salesman, Stan duped them to produce the…

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    Brand Loyalty and Trust Arguments regarding brand loyalty have been occurring across the country for decades. They argue about which company makes the best truck, Ford, Chevy, or Dodge. They argue about which sports car is better, Ford Mustang, Chevy Camaro, or the Dodge Charger. They even argue about which beer is best. Companies relying on brand loyalty is nothing new, but sometimes they take brand loyalty for granted. Some companies decide to alter their product to the point that it is…

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