Athletic shoe

INTRODUCTION Company Profile: Nike, Inc. or Nike as it is known worldwide is an American multinational corporation that was founded 52 years ago by Bill Bowerman and Phil Knight. The company was launched with the name of Blue Ribbon Sports and was renamed as Nike, Inc. in the year 1971. The name of the company was changed to opt for a name that was more powerful and appealing. The name Nike was chosen from the name of a Greek goddess of victory. The company has products under its own brand name…

The Kettlebell Swing The kettlebell has seen increased popularity in recent years. 108 A kettlebell is a cast-iron weight shaped like a ball with a handle which ranges from 4 kilograms (kg) and upwards to over 40kg. Clinically, the kettlebell is used for strength training, dynamic flexibility and power training. 109 The double handed KBS is one of the foundational and most utilised exercises and forms the technical foundation to most other kettlebell exercises. 110 The aim of the KBS is to…

Smoke, fire, and explosions, all of which are coming from one of the world’s top soccer players wearing a pair of new soccer cleats. Christiano Ronaldo is wearing a brand new pair of Nike’s new “Mercurial Vapor 8” soccer cleats. Can these cleats really give you the “explosive speed” Nike advertises? Probably not, but the Nike soccer advertisement does have a lot more to it. While some realities are portrayed in this advertisement, it is partly misleading due to the setting, the unrealistic…

The emergence of sneaker culture had been influence by sports world where the sneaker companies had produced sneakers for the athletes to wear. (Chan, 2013). It is a stepping stone for the sneaker companies to create such revolutionary sneakers which had made it a global phenomenon nowadays. The sneaker culture had been unknowingly created by the sneaker enthusiasts or sneaker fanatics where it began as a subculture and later emerged as a global culture. (Cunningham, 2008: 1). The word ‘culture’…

Of the five competitive forces the strongest is “firms in other industries offering substitute products is the strongest”, because Under Armour through their innovation developed a shirt that would regulate body temperature and now both Nike and Adidas have their own shirts that do the same thing. Under Armour compared to the competitors is relatively new. Established in 1995 the founder sold his invention to colleges and NFL football teams. Their competitors have already done this so this…

In today’s society a brands success is highly dependent on the advertisements they use to persuade someone. The creativity is highly important to persuade the viewers what the product is and how it’s better than its competitors. Jib Fowles “Advertisements Fifteen Basic Appeals” explains the approach of many types of appeals to get the viewers’ attention. Nike shoes advertisements have used these appeals for many years and continues to be successful. Throughout the years advertisements of Nike…

♣ The Deal brings together two of the biggest forces in the eyewear industry: Essilor and Luxottica; ♣ Luxottica Group S.p.A. is the global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear; ♣ Essilor International S.A. is the world’s leading ophthalmic optics company; ♣ Together, they will lead the eyewear market with a 27.2% market share ex-ante synergies, according to 2015 data; ♣ Essilor Luxottica would have more than 140,000 employees and sales in more…

China, in particular, will be a key market to monitor. The chinese government has emphasized support for youth athletic participation, development of sports infrastructure and business, with plans to build 60% more sports facilities by 2025 and get 500 million of its citizens to exercise and play sports regularly. The government wants to integrate soccer into primary…

INTRODUCTION Adidas is a major German sports apparel manufacturer. Adidas, one of the largest sportwear manufacturer in Europe yet the second largest sportwear manufacturer in the world. It is also a sport goods maker and a number of Adidas in German. Adidas is an international company and it was the largest company in Europe. Each year, the company gets a big turnover, which amounts around 6 billion euros. The data is the one of the largest, more expensive and reliable company in the…

It is observed that Nike Inc. is one of the world’s leading sports goods brands that operate in different parts of the world. For this reason, it is quite important from the perspective of Nike Inc. to assess and select a market where they can easily run their business operations and compete with their competitors viably (Malhotra, et al., 2009). However, in this current era, Nike Inc. can expand their business operations in different parts of Middle East because in some of the cities of Saudi…