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    industry in which the analysed case was operating. The analysis reveals the general macro-environmental factors in the airline industry, which have an impact on the firm. These external forces are not controllable by the company, but they strongly affect the decisions, performance and strategies. Political From the year 1993, by the contribution of the European Union, the European airline industry has started to undergo a gradual deregulation. The open skies airport transport agreement is one…

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    Airbus Case Study

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    The financial burdens of $11.9 billion (Esty, Ghemawat, 2001) of the A380 empowered the airlines, because Airbus invested “more than 70% of Airbus total revenue- $17.2 billion- 2000” (Esty, Ghemawat, 2001, p.1) to make the production happen. To draw profit, Airbus had to sell at least 250 planes to break even (Esty, Ghemawat, 2001), where total cost are equal to total revenue. The airline with the most influence on the success or failure of the A380 was Emirates, because they ordered, 140…

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    Easyjet Case Study

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    (the fare is still about the same today). Stelios got the idea for EasyJet from Southwest Airlines in the US, which prospered by introducing a no-frills, low-price service on short haul routes. EasyJet was floated on the London Stock Exchange on 5 November 2000.It is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services . The airline flies to / from 17 airports in the UK , operating on over 600 routes across more than…

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    Profile of Singapore Airlines Singapore Airlines, or SIA, is the national airliner of Singapore which established on the year of 1972. With its home being located at Changi International Airport, according to their website, it currently has direct flight services to more than 60 destinations, 30 different countries worldwide. Singapore Airlines has Scoot, Tigerair and SilkAir as their subsidiaries. Current C.E.O. of Singapore Airlines is Mr. Goh Choon Phong, this Airline aims to become…

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    Understanding Generation Y is the key to keep them in a company, but what should we do to show that we understand them? For the case of Malaysia Airlines (MAS), there are some recommendations to the company in order to improve the retention practice of Generation Y employee. After the sad incident happened, all the cabin crew have trauma to work in a plane. In order to keep cabin crews’ and other employees’ loyalty to work with MAS, the company have to show the sincerity to make some changes in…

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    After Vodafone and Telecom Albania (formerly AMC) operated on the market for more than a decade, operating at high prices and high profits, the competition was added to the entry of Eagle Mobile (which is part of Albtelecom today) started its activity in 2001 and later on Plus Communication in June 2009. This led to a boosting of the competition between operators and the decline in profits but was accompanied by significant price cuts for consumers. AMC is present in the Albanian market since…

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    develop aircraft industry to provide necessary connections from internal towards international markets. An example will be Dubai invested multi-billions dollar into air transport infrastructure (Dubai to Invest $32 Billion in Airport to Meet Emirates Airline Growth – WSJ). Mexico natural resources and geographic location has making it greatest asset to ensure its country`s economy. A part from it, due to its location it can act as a hub connection between North and South America as well as…

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    It is certainly unique in the airline industry, but much of that is because people care about the culture; and I 'm one of the people. Herb is one of the people; Colleen is one of the peoples, if you will. But there is a care and desire to maintain a great company with great people and…

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    Ryanair is the definitive example of why the low cost, “no frills” airline business philosophy is booming in an ever slowing global economy. After suffering a rare dip in profit margin in 2014, Ryanair is now boasting a 66% boost in 2015, raising their net profit totals over the 1 million euro mark. This is an accomplishment that puts them in the same ranks as major airliners such as International Airlines Group (IAG) and Lufthansa. In addition, financial experts predict another 10% growth…

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    Ryana Airlines Case Study

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    RyanAir has grown to become Europe’s favorite airline with an impressive 1,800 daily flights from over 80 bases a connecting to more than 200 destinations in 33 countries. The company boats of having over 10,000 highly skilled aviation professionals keen on maintaining high performance and safety record. In 2015 the company year-end-aircraft fleet stood at slightly m 300, with a bulk of fleet being Boeing 737’s. One of the challenges the company and other airlines are facing is enhancing the…

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