ATA Airlines

Do you know that air travel is considered the safest form of transportation compared to driving or taking a train? The airline industry expects to see a “31% rise in passenger demand for 2017” per the International Air Transport Association. Middle East and Asia will see the strongest growth between 6.3% and 5.7% and Africa and Latin American will see a 5.3% and 4.5% growth rate. The United States; however, will continue to be the “largest single market for domestic passengers.” (IATA, 2013)…

shareholders will like that” (“Southwest”). Herb Kelleher has created a company that has been named among the five Most Admired Corporations in America (“Herbert”). Herb Kelleher is an American born entrepreneur, who created an extraordinary low cost airline with his bold innovations and many others have followed his leadership. On March 12, 1931, Herb Kelleher was born in Camden, New Jersey. His father was the general manager of Campbell’s Soup Factory (“Herb”). His mother instilled in him to…

to influence this industry’s strategy. Now I will use Porter’s Five Force to analyze its market structure. (1) Industry Rivalry: Airline industry has plenty of competitors. Most of the companies tend to international routes. The United Arab Emirates’ companies as well, so the differentiation is not obvious, and this differentiation involves products and services. Airline industries of The United Arab Emirates ‘core competitor in Europe are Air France and British Airways (Yaqoub,…

Southwest Airline is one of the major airline companies in the U.S, and it has low-cost, high services carrier with top customer sanctification in the industry. Southwest Airline was founded in 1971, headquarted in Dallas, Texas. It starts with three Boeing 737 serving Dallas, Houston, and San Antonio, now it has become the fourth Southwest Airline is the only and longest profitable company since 1973 in the U.S. Compare with other airlines in the industry there are many reasons that makes…

This case study discusses in great detail the December 29th, 2010, incident involving American Airlines flight 2253. This aircraft is a Boeing 757-200 with the registered tail number of N668AA. Upon landing, this large commercial airliner ran off the departure end of runway 19 and came to a gentle stop in deep snow at Jackson Hole Airport, Jackson Hole, Wyoming. The occupants were not injured, and the airplane sustained minor damage (NTSB, 2010). The subsequent accident investigation…

Sun Country Airlines (SY) has a very unique marketing strategy for its niche, but its advertising has definitely proven effective. Sun Country has found its role in the airline industry, not as a legacy or a low-cost carrier, nor as a charter company (even though charters account for a large portion of their business), but as an airline in its own lane. This small hometown airline has weathered the storm through two bankruptcies, corrupt ownership, 9/11, and a recession or two. Sun Country is…

frameworks presented in the literature of strategic management that will improve the overall performance of the companies better. The first paper discusses the issue of airlines Southwest, and the first successful operation of the company low-cost carrier in the United States of America. Caused two cases the problem is one of the Southwest Airlines experience, which was to some extent linked to the management of the new leadership appointed in 2001. This difficulty is a major change in the…

day, more than 700 Southwest Airline Boeing 737s fly 4,000 flights across a network of 98 destinations in the United States and seven additional countries. Southwest Airlines Customer Representatives book, on average, 54,557 reservations daily. The weekly reservations add up to be over 382,948 and 1. 7 million reservations are made monthly. This makes Southwest Airlines one of the most popular choices in flights, especially since Southwest is the only major U.S. airline to offer Bags Fly Free to…

entrepreneur overcomes the twin problems of innovation and invention, and works out how to bring the new products or services into the market. So the price of the service or product will be high. Example – in Europe only high income people travel by airline. If barrier to entry is quite high then establish company will protect…

SWOT Analysis American Airlines SWOT Analysis American Airlines The SWOT analysis is a widely used tool used to scan the internal and external environment to achieve a systematic approach and support for strategic decision-making (Ebonzo Menga, Lu & Liu, 2015). An organization strengths and weaknesses can be identified by examining internal factors. The opportunities available to the organization and the threats it faces can be determined by examining external factors (Simoneaux & Stroud,…