Artisan Entertainment

Project at the Sundance Film Festival, the team behind the movie had already released a website about the project. After the film’s immediate success at Sundance in January 2009, the film was bought by Artisan Entertainment who decided that the website would become the highlight of the film’s marketing ventures (Klein, 1999). As the public release date came closer, so did the added information on the film’s website that hinted that the documentary could actually be real. Those who accessed the site could read: journal entries by the female character, fictional police reports about the recovered footage and discover the history behind the Blair Witch. Over time, the site was reaching hits of almost 2 million people per day. In conjunction with this, a documentary about the real folklore of The Blair Witch was made (and released) by the Sci-Fi channel, and Artisan concentrated their efforts on a younger demographic by holding screenings at college campuses. The hype for the release continued to be spurred as it was presented with limited availability to audiences – opening at just 27 theatres nationwide. During this opening weekend, a full-page advertisement was placed in Variety magazine. However, instead of touting it’s opening weekend’s success (as was traditionally the norm) Artisan chose to tout the success of it’s website instead, claiming “21,222,589 hits to date (Carvell, 1999).” An example of the 1999 flyer that was distributed at college campuses directing students…

After the American Revolution, Americans were fixated on a Republican ideology of not only being politically independent but financially independent as well. This meant working for oneself to create a product to then sell for profit. In support of this ideology, another was born named Artisan Republicanism. The idea of an Artisan Republic was one that distinguished small producers who owned their own businesses, thus making them “independent”. These artisans were not dependent on employers or…

Artisans create a brand that includes themselves, their art and their ideas to continue being in demand (Krugh, 2014). They label their products as “handmade” in order to clearly differentiate themselves from similar products that are mass-produced and to remind consumers of the work they have put in each of their creations (Krugh, 2014). The personalisation of each item is what appeals to consumers and staying authentic is part of the brand (as cited in Krugh, 2014). Creating what the customer…

According to several scholars (FAO, 1981; Bolorunduro, 1996; Olaoye, 2010; Tafida and Galtima, 2016), report have shown that fish wastage in Nigeria is more than 40% of the total fish catch in the remote riverine areas of the country. Post-harvest losses are a serious issue that needs to be reduced in the artisanal fisheries sector in other to increase fish production. These losses have an adverse impact on fishing communities whose status and income often depend on post-harvest activities (FAO,…

popularity of Vine didn’t go unnoticed, as it gained over 40 million users in just over 7 months. This exemplifies Postman’s argument that modern epistemology is largely dependent on entertainment…

Number of articles aside, outlining the literature market and the importance of and access to the specific media types available to different social classes informs the access the larger reading public had to her story. Visual entertainment at the turn of the nineteenth century, particularly in London, saw a huge upsurge as theatre construction reached new highs. This fiercely competitive and increasingly commercial form of entertainment was highly conscious of the importance of the use of…

several factors that will play a significant part in your budget. Food, entertainment, decorations, and supplies are just some that you need to consider. Decide if it is better to have the event catered or have a potluck. If you go with the catering option then you should have an idea of the menu. You will have to decide if appetizers will be served, how many courses will be provided, and if there are substitutes for those with a special diet. In addition, you should note if alcoholic…

show that garnered the respectful monographs, the critical cachet, and a secure place on the university curriculum—is being challenged by the lure of long-form, episodic television. Doherty asserts that a lot of great talent is going toward television because of how the medium can be used for storytelling purposes. The medium of television as a quality source for character development is actually relatively new. Film was where most of the money went to because it achieved the most returns.…

developed to be used as a means of entertainment and education internationally. YouTube is known for its diverse communities, where content creators often collaborate and strive to grow these communities. However, few have yet to study YouTube and its impact on the gaming community, one of their biggest and most popular. While exploring…

The modern world is full of establishments where the everyday person can go to to get themselves entertained. It is part of human nature to not only survive, but to live as well. So many businesses exist in the entertainment industry because of this reason, surviving is boring but living is fun, especially when you can have fun doing it. Despite this, going to these establishments to simply get rid of boredom would not be enough to keep them running. No, humans are social animals and thus must…