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Apple’s Marketing Strategy Cece Caron Saint Mary-of-the-Woods College BU482 10/22/14 Apple Inc. is one of the most well-known information technology companies worldwide. So what contributes to their overall success rate? At the first glance some would most likely argue that their innovate ideas and products are what has helped Apple rise to the top, but underneath the surface is their unique and incomparable marketing strategy. It is so important for any company to develop and implement a…

QUESTION 1 IDENTIFY AND EXPLAIB ANY THREE (3) MANAGEMENT FUNCTION PERFORMED BY STEVE JOBS IN APPLE INC The job of management is to support an organization makes the best use of its resources to achieve its goals. All managers must have the abilities to recognize performance problems and opportunities in daily event , make good decisions and act appropriately. In the case of Steve Jobs in Apple Inc, management functions that he performed includes and not bound to planning, leading and…

I selected Apple as my company for final project Information technology strategic plan (ITSP), in first milestone, I will give the brief overview about the company’s organizational structure, which is developed for Apple based on the IT values, vision and mission statement. Structure and Organization: Apple is an American based multinational company which manufactures electronic devices, software products for the consumers. IPad, IPod, IPhone, Mac books and Macintosh computers are the products…

SWOT Analysis: Apple IPhone: 1. Strengths: Apple is a brand in the field of Smartphones. It is known for its innovative products and has created a niche for itself over the years. The following are the strengths for Apple: a. Brand: Apple invests a lot of money to create brand awareness and it creates a very strong demand for IPhones. Over the years Apple has created a space as a brand which comes with the most innovative product. Apple uses its advertising to maintain that image in the eyes of…

Questions Following years of work to achieve success and build recognition, the question that begs is why an established organization must change its name. This was the case with Apple Computers which changed its name to Apple Inc in 2007. Apple is a US multinational technology firm with its headquarters in California (Apple Inc). The company designs, creates and sells consumer electronics, internet services and computer software. Hardware products sold by the company include iPad, iPod,…

Apple competes in several industries including mobile devices, computers, music, smart watches and method of payments. In each of these industries, Apple’s brand appeal, protected ecosystem and most importantly creation of innovative products sums up the three primary qualities that provides Apple with their sustainable competitive advantage. Mobile Devices Steve Jobs was aggressive towards capturing protection for Apple’s intellectual property and designs. As competition heated up,…

basic standard features, the MacBook Pro makes it up in other qualities. Ample USB drives are installed as well as a HDMI port. A 720p FaceTime webcam and microphone are integrated that can be useful for online classes or any similar academic uses(apple). The screen is a 13.3 (diagonal) inch Retina Display with a 2560-by-1600 resolution at 227 pixels per inch. The “227 pixels per inch” creates an outstanding vivid, clear image on the screen. These features, although subtle, are important for…

Brief Overview of Consumer Behavior Schiffman et al. (2014, p. 4) define consumer behavior as the behavior displayed by consumers in searching for, buying, using, evaluating and the disposing of the products and services that they expect will placate their needs. The significance of understanding consumer buying behavior and its processes is of fundamental importance to any business. Lamb, Hair & McDaniel (2008, p. 140) assert that consumer product and service preferences are subject to…

The unique structure of Apple had allowed it to grow and react more quickly to changes than its competitors. The reason for the quick responsiveness is simple; it is much easier to get a project started if there are only a few people to obtain approval from. Apple initially grew fast, because decisions were made at the lowest possible level. Corporate headquarters made policy and oversaw all…

comparative analysis between Apple and Microsoft. Both the firms operate in the electronic based industry. They are multinational corporations and possess a strong foot hold in the markets where they operate. The current assignment aims in understanding the various product management tactics, distribution management system and pricing strategies implemented by Apple and Microsoft for enabling a strong presence in the market. 2. History and Background of Companies Apple Inc: Apple is a…