Apple Inc.

Some of those people that you may know are Charles Culpepper, owner and CEO of Coca Cola; Ellen Degeneres, comedian and actress; Michael Dell, founder of Dell, Inc.; Walt Disney, Disney Corporation founder; Bill Gates, Microsoft founder; Steve Jobs, co-founder of Apple; Wolfgang Puck, chef and restaurateur; Steve Wozniak, co-founder of Apple; Mark Zuckerberg, founder of Facebook. Yes, a college degree is obligatory for a job like a scientist, doctor, or a professional athlete. Nevertheless, the…

Samsung Marketing Strategy Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today. What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective…

1. Operating system and Hardware integration. Samsung is engaged with producing devices that can be integrated with most of the software and operating system (OS). This provides Samsung products an edge over the devices produced by its arch enemy, Apple, because Android and other OS are gaining market share over iOS (Table 2).…

yearly or according to the level of performance, by the company. Some companies also have profit sharing policies. For example, in 2010, Google Inc. gave all its employees a one thousand dollar holiday bonus and paid the taxes for the money meaning the employees kept the entire sum (Blodget, 2010). Such incentives might prove critical when picking careers or companies. In the matrix, salary was assigned an overall weighted score of 25 out of 100. Benefits in this career evaluation matrix…

drown out your own inner voice. And most important, have the courage to follow your heart and intuition” (BrainyQuote). Steve Jobs, an American businessman and co-founder of Apple, overcame childhood struggles to become a very successful man. Eventually, he made it through college and helped with the development of Apple Inc., one of the most prosperous companies of the time. Along his journey of becoming a successful, many people doubted Jobs’ ability to doing anything important. Jobs listened…

George Orwell’s 1984 is indisputably one of the most influential and best-known novels of the century. Since the composure of the novel, it has been relatively popular, but interest in the book especially spiked when there were instances national surveillance issues in the government. For example, the novel had a 10,000% increase in sales in the Amazon Marketplace during the campaign of Donald Trump (NPR). The novel projects a society that is a negative utopia, which better known as a dystopia,…

Apple Computers Inc. has seemingly become a great force in today’s society. Regardless of where you go today, there is always at the least one person who owns an Apple product or has heard of Apple Computers. Steve Jobs, the founder of Apple Computers, has left behind a legacy that will be talked and modeled by for years to come. It was no secret that Steve Jobs was just like every other in the sense that he was flawed, had a long line of weaknesses and has some less desirable traits. Yet,…

Present Day GoPro experienced a remarkable turnover rise from 500,000$ in 2005 to 1.6 billion$ in 2015 (table1). The reason for this outstanding performance is GoPro’s revolutionary and unique way to capture video footage. In 2013 GoPro was the best-selling camera in the world with a worldwide brand awareness. The successful IPO in 2014 with a peak price per share reaching 98$ established its brand equity. Nevertheless, the company in 2016 experience a 40% fall in sales in comparison to 2015…

"The only sustainable competitive advantage is to learn faster than your competition and to be able to act on what you have learned." ~ Jack Welch (Former CEO, GE) While Samsung has held on to its leadership position in the market, it is noteworthy that Micromax is growing faster. Despite being a homegrown and a new-born mobile phone manufacturer, Micromax has snatched market shares of big multinationals from South Korea and Finland. In the end of Quarter II, 2014 Samsung stood first with 17%…

For example, employees may have used smart phones to access lists of business contacts. Today, however, employees practice BYOD on a much larger scale. Among other daily tasks, employees typically use their personal devices to create, store, and send large amounts of company data. The first smartphone was designed by IBM and sold by BellSouth (formerly part of the AT&T CORPARATION) in 1993. It included a touchscreen interface for accessing its calendar, address book, calculator, and other…