from consumers and then focus on it this is the reason that they provide free installation of software to their customers. Question: 4.2 Answer: If we talk about the effective communication and monitoring of customer service then if can say that apple company give proper product knowledge to their employers so that they can explain it to customers in order to give good customer service. Like we can say that when apple’s iPhone launch a new software then it give the knowledge of their features…
Introduction Cisco Systems Inc. is a company based in San Jose, California at the center of Silicon Valley and deals with the development, manufacturing, and selling of different hardware used in networking, telecommunication, and other technological gadgets. They provide both services and goods to their customers as their mode of providing technological solutions to their large customer base which comprises of America as well as other parts of the world. The company’s supply chain is complex,…
Background VICCO turmeric ayurvedic cream is a struggling brand due the emergence of various competitors, who are capturing market share through large advertising, spends. The objective of this project is to develop a promotion strategy for “VICCO TURMERIC AYURVEDIC CREAM” in electronic and print media. Scope and focus of the study The main scope of the project is to study the current advertising strategy of the company, and to monitor the emergence of various competitors. For this purpose we…
It is only applicable to any machinery fault. Old phone will be allow to trade in when purchasing new product. Price will base on the condition of the phone and decide by our staff. 7.2 Price Strategy As our La H series is a new product, therefore we will be adopting market-skimming pricing strategy such as we will set our La H at a high price with baseline of $10,000. We do not have a cap price. This is to limit the number of customers that is able and willing to…
Question 2 With the introduction of smartwatches, consumers now have an additional choice when it comes to buying watches. However, not everybody will actually want to buy a smartwatch. The consumer’s eventual purchase decision is influenced by a combination of factors which will lead to the development of brand and product preferences (Rani, 2014). One main factor that may have a significant influence on a consumer’s decision to purchase anything is his reference groups. This includes the…
Apple is a Public Limited Company, found by Steve Jobs and Steve Wozniak in 1976, which design, develop and sell their goods worldwide and operate in telecom and technology industry. Their headquarters are located in Cupertino, California, USA Apple, being a successful technology and telecom company in the secondary sector who have lots of capital, have chosen to be a Public Limited Company because companies usually become public because they get more capital by selling their shares to…
Corporate transparency Opening case study: Apple In the early 1970s, Xerox developed world-changing computer technology, as well as the mouse and the graphical user interface. (Modern GUIs include Microsoft Windows and Mac OS X.) One of the devices was called the Xerox Alto, a desktop personal computer that Xerox never concerned to market. A decade later, several Apple employees, including Steve Jobs, visited the Xerox PARC research and development capability for three days in exchange for $1…
Case: Dell is an American privately owned multinational computer technology company. It based in Round Rock, Texas, and United States. This company develops, sells, repairs, and supports computers and related products and services. Is one of the largest technological corporations in the world.it been founded by the American Micheal Dell in 1984 and it was celled PCS limited, then in 2003 it change to Dell Inc. company. It had more than 100,000 employees. In 2006 Dell was listed at number 25…
Chapter 1 Introduction One of the most striking technological developments of the last fifty years has been the emergence of digital technology as a powerful force in our lives. For many of us, this technology is embodied in the digital computer, which has evolved to be an essential tool for our work as well as our personal needs. In 1951, when the first commercial electronic digital computer, a UNIVAC I, was delivered to the U.S. Bureau of the Census, computers were essentially unknown to most…
Samsung Marketing Strategy Not too far ago, Samsung wasn't as popular as now. They struggled to keep up with the smartphone market, but now Samsung has progressed so much that they are the main competitor of the Apple Inc. Furthermore, Samsung is the largest tech business by revenue and seventh most valuable brands today. What helped Samsung to become an industry leading technology company, was the marketing strategy they applied. The Samsung marketing strategy was one of the most effective…