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    Taking care of people has always been my passion ever since I was a little girl. Every time my mother and I would have to go to the grocery store I always love to pick out the things we needed and helped my mother to put the groceries up. I even used to try to help the bagger if there was a bagger with the groceries, even if they were too heavy for me. As I got older I kept that same helping attitude. I helped out in as many ways as I could by volunteering downtown to feed the homeless, I even…

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    The HP Way

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    Justin Safier 12/3/2017 Business Communications The HP Way One of the main locations of major innovation in the United States in the last 40 years has been Silicon Valley in California and the company considered to have started it all was HP. The book, The HP Way by David Packard, David, one of the cofounders of HP goes over how he and Bill Hewlett started HP and how they grew it into the mega-corporation that it is today and try to explain why it’s so successful today and how it can be…

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    Trader Joe's Mini Malls

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    There is something about the way someone feels when they enter Trader Joe’s in Millburn. It could the cleanliness of the store, or the way how it smells when one first enters the store. Now the same cannot be said about Super Xtra in Newark. Millburn is an upper-class town with an expected median household income of $151,510 as of 2015. While Newark is a lower-class town with an expected median household income of $30,966 as of 2015. As of 2007 Milburn had a population of 19,187. Of the 19,187…

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    Earth Cafe Case Study

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    Café, Deli and Natural foods was opened in Norman Oklahoma in 1969 starting as a store for bulk herbs and beans. After time they developed into an organic grocery store. In 1978 new owners took over the store and moved to a new location. They expanded the grocery business by offering more products, but still focused on natural and organic goods. With business going good the company expanded and opened another store in Oklahoma City in the mid-1990’s leaving the Norman location on the back burner…

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    Maggi Brand Case Study

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    Question 1 Analyse the company’s statement of mission/vision via their website. Critically discuss how effective has the firm been in applying the principles of brand vision to its brand strategy relating to your chosen FMCG brand? Answer 1 Maggi products help bring out the best in every meal. It is an easy and quick solutions like Instant Soup, Stocks, Bouillon Cubes, Ketchups, Sauces, Seasonings and Instant Noodles, these all make easy cooking and add flavours to food. “Maggi Brand – the…

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    Louis Vuitton Case Study

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    durability. Louis Vuitton sells its merchandise directly to consumers through their own retail chain. The luxury markets around the world are defined by the values of its people. 2003 marked the year when Louis Vuitton officially opened its first store in India. They chose the luxury hotel approach and have since then chosen to create a…

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    KCPL Case Solution

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    Situation Analysis: In 1945, Mohan kumar Gupta from Jaipur, Rajasthan started KCPL under the brand name of MKG. By 1973-74 they become the 2nd largest manufacturer of glucose biscuit in north region and they had substantially grown their family business. The glucose biscuit industry was very competitive because it was easy to enter into this business; it only required low investment and skill labor and fewer raw materials (Maida, sugar syrup and vanaspati).The competitors in this sector exists…

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    Characters: 11,785 Introduction The given International Marketing in a Cross Cultural perspective exam case study is about family own company Vipp A/S. This design-driven company was expanded, because of the seen potential of functional and quality designer-made trash bins. These luxury products being sold on the private consumer market both within and outside Denmark. After this short introduction to the company I attempt to answer case study’s questions. 1. Based on the article…

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    Eat Bulaga Case Study

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    Chapter I. Introduction Background of the Study Eat Bulaga is a staple in noontime television for Filipinos. Staying on air for almost four decades, Eat Bulaga first aired on July 30, 1979, being the the longest running noontime variety show in the Philippines (Carvajal 2016). Eat Bulaga captured the tastes of the audience for entertainment and introduced a number of segments such as the iconic “Laban o Bawi,” “Pinoy Henoy,” “Little Miss Philippines,” “That’s My Boy,” “Teevee Babe,” “Mr. Pogi”…

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    Question No.1 What are the challenges that Ivan Gullien faces? Answer: Ivan Gullien, who was discharging his duties as a Marketing Manager at General Mills Canada Corporation, was confronted with the crucial task of making a progressive strategy in order to ameliorate the commercial performance of Pillsbury’s refrigerated baked goods (RBG). The business problem associated with refrigerated baked goods was that there was no progression in the volume of these products between…

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