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    Apple was founded by Steve Jobs and Steve Wozniak in 1976. Jobs transformed Apple from a company close to bankruptcy, to one of the most profitable companies in the world. Apple has continued to have a great performance over the past decade, due to its competitive advantages. One major advantage that has helped Apple is its customer loyalty. Apple has created a well-established brand and is known for its easy to use products with a sleek design. Customers have loved the design of Apple’s…

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    BIT501 Assignment 1 The business I have chosen for my case study is Apple Inc. Apple Inc. is a tech company based out of California, US. Apple Inc. is listed as a C Corporation business entity meaning that it shares stock on the public market for investors to own a part of the company. As Apple is a C Corporation, it means that the founders or owners are no longer responsible for paying the taxes on their share of the income as the company pay those taxes at a corporate level. The…

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    Apple is widely considered as one of the innovative companies in the world as its innovation strategies involve terrific new products and innovative business models in the management. Most consumers satisfy with presents and great software in fabulous hardware in beautiful packaging. It has created game-changing innovations like iPod, iTunes, and iPad. Apple’s leaders often consider the concepts of innovation. Most competitors cannot compete with Apple's latest offering since the company always…

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    watch. This is the first out of the box innovative product launched after the death of founder Steve Jobs, Tim Cook who is now the CEO of Apple, introduced the watch as the “Next chapter in Apple’s story”. Its main focus is to run health-benefited apps and keep track of fitness. The Apple watch can also be used to make calls and text by wirelessly connecting it to an iPhone. o MARKETING OBJECTIVES The marketing objective is to bring a new feature by adding a camera which will increase the…

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    software products for the consumers. IPad, IPod, IPhone, Mac books and Macintosh computers are the products manufacture by Apple. ITunes, OS X operating systems are the software’s which are included in products list of Apple. More than 200 retail stores in across 85 countries and a website are being run by Apple for selling their products (Santiago, 2009).…

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    services include I phone, I pad, IPod, Mac, apple TV, portfolio of consumer and professional software applications, and ox operating systems. The company also sells and delivers digital content and applications through the iTunes store, App store; I book store, and Mac app store. The company sells its products worldwide through its retail…

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    We can all learn a lot from him. In addition, whether or not you've already reached success, Steve Jobs provides a fantastic blueprint to follow. I personally know many very successful entrepreneurs who still follow several of his principles and traits to this day. The first characteristic that I think is most important and unique is his unbelievable imagination. It's one thing to envision your company growing and taking market share from another competitor, but it's another thing to envision…

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    Samantha Schlessel September 25, 2017 Professor Kim Apple Inc. in 2012 Case Write Up Define the PC industry in terms of products, players, and geography. The PC industry started off with creating personal and portable computers for consumers worldwide. The two main players in the PC industry are Apple and IBM. Apple and IBM took two different approaches to manufacturing their PC’s: Apple relies on horizontal and vertical integration to create their own designs and does not want to outsource…

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    Courtney Carlson Cody Dye English 101 October 23, 2017 Materialism Madness Ten years ago if you would have asked a friend to go to the apple store you would have probably gotten a really confused look. In 2007, Apple launched its’ first smartphone, the iPhone. Steve Jobs introduced a smartphone with internet accessibility. It was the first mobile device that eliminated the keyboard. The days of punching keyboards to send text messages were over. Jobs provided the first touchscreen…

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    According to the words of Teece (1997) it is the duty of the managers to develop, create and integrate competencies for managing the changes in the market place. We know the fact that a lot of the global organizations are facing different internal and external issues. In order for managing these organization has to develop capabilities and skills for attaining the sustainable competitive advantage (Pisano et al 2016, p.501). While analyzing the international company Apple we can understand that…

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