Anthropologie

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    Case Study: URBN Inc.

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    their clothing and the environments they provide in their stores. They own Free People, Anthropologie, BHLDN, Terrain, Urban Outfitters, and most recently they bought the Vetri Family. URBN is now worth over $1 billion. In 1993, URBN opened up to the public and sold shares at $18; now they are on NASDAQ selling $36.35 per share. The culture at their headquarters in Philadelphia is progressive and made to foster creativity. Within the budding and successful company, they set aside time to give back to the communities and have established ties with different organizations and charities. Employees work in a relaxed, supportive environment that offers exercise classes, allows dogs at work, and brings in markets and workshops. Definitions: BHLDN: is URBN’s bridal line of gowns and accessories. It is pronounced “beholden.” Vetri Family: Award-winning pizza restaurants acquired by URBN in 2016. Omni-Channel Retailing: “refers to providing customers with a seamless shopping experience by integrating the inventory pool across channels.” Description of the Issue and History of the Company: Each…

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    Currently the company’s Anthropologie and Urban Outfitters apparels are not resonating with customers. Its second quarter estimates are disappointing, expects margins to suffer and negative comp sales. The company’s forecast has clouded investors’ enthusiasm. The recent quarterly results are not only the reasons for investors’ pessimism. As we mentioned earlier, its margins are shrinking and growth has hit a speed bump. While one shouldn’t focus too much on a quarterly results and hit and miss…

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    The preppy and quirky merchandise Urban Outfitters offers has resonated well with the young consume base, giving Urban Outfitters a strong brand recognition and loyal customer base. An alternative vision of retail offers consumers something authentically different and sometimes daring. Urban Outfitters is creative with an independent voice and new ideas, appealing to youth culture (Trefis team, 2014). With the help of the rest of the URBN brands, Urban Outfitters has been able to grow their…

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    At first, Darling was just a magazine that my mom accidently stole from Anthropologie, and I kept it on my coffee table because the magazine was so well made that it made my coffee table look fancier. I would flip through the magazine every now and then to look at the photography and drawings, but I never paid close attention to what was written inside because it was different from the other magazines I was used to reading. Finally, I decided to read the magazine, but I felt intimidated by the…

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    The article entitled “Why Are We Still So Squeamish About Breastfeeding” by Kelly Wallace speaks on how we constantly hear about stories of women being asked to cover up or even asked to leave certain public places such as restaurants, stores, etc. when they happen to be breastfeeding their child. She goes on to mention a particular incident that occurred that got national attention. A mother in Beverly Hills was escorted to the bathroom at an Anthropologie store when she was breastfeeding her…

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    a general sample selection that is not limited within the product line that they are purchasing, and is open to all of the customers. After the customer has purchased their product and selected their sample of choice, Arbonne must follow up with an email a week or a week and a half afterwards rating the satisfaction of the sampled product. After the customer has completed their satisfaction survey / rating, they will gain an allowed access to a promotion code to purchase their sampled product at…

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    communication and how we all have a unique communication style. Finally, we will put the two together and discuss how our unique personality contributes to our communication style. The Influence of Personality on Thought Before we embark on a discussion of how personality influences thought, it is important to know what exactly we are talking about when we say personality. According to modern historical accounts, the study of personality reaches back to the second century when a Greek doctor…

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    to create new work. In his article The Ecstasy of Influence, Jonathan Lethem discusses surrealist beliefs in regards to object, revealing “objects in the world possess a certain by unspecified intensity that had been dulled by everyday use and utility. They meant to reanimate this dormant intensity, to bring their minds once again into close contact with the matter that made up the world” (Lethem 62). Many artists such as Andy Warhol, Sherrie Levine, and Elaine Sturtevant have been celebrated…

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