Analytics

4.0 Analytic Borderlands While cities, through some mix of magic, enchantment exert a magnetic attraction, the fascination is difficult to pin-down on any laboratory table, hence sorcery. Pushpa Arabindoo, from UCL Geography Department, summaries the enmeshed complications that arise for scholars who aspire to “a deeper ideological reflection borrowed from other disciplines”, noting plainly the challenge as “socializing urban design is not as easy as it seems” ! The urban economist, Saskia…

In Web Analytics text (Reference #1), Avinash Kaushik discusses 10/90 rule (Pg.16). The rule is, to get maximum value from web analytics implementation, 10% of the investment should be in analytical tools and 90% of investment in intelligent resources. The rule highlights the importance of investment in the people compared to the technology in this competitive era. He believes that contribution of skilled people is the key player in the successful implementation of the web analytics rather than…

of predictive analytics of Amazon, Netflix, and Google, CEOs are asking all functional departments to deliver better business outcomes (Roberts, 2015). HR is no exception. Strategic analytics in HR falls under many different names: Human Capital Management, Human Capital Analytics, Workforce Analytics, Talent Management, People Management, Talent Supply Chain, and most recently, People Analytics or People Science. Regardless of its name, several examples of strategic analytics occur in…

As I understand web analytics, it means to collect data related to traffic to a particular site and the subsequent flow of traffic on that site so as to analyze consumer pattern in order to optimize the site to maximize productivity of that site. [1] Data can also be collected of the traffic to the site related to the prior sites visited and the subsequent sites visited so as to better understand the consumer pattern and with the prospects of collaboration with the other business sites to serve…

Google Analytics data was collected for the domain www.pegandkris.com for a duration of one month, from October 12, 2016 to November 11, 2016 (Google Analytics, 2016). Data collected includes the number of sessions, number of users, user origination, user behavior, devices used, and revenue generated (Google Analytics, 2016). Kristy May, CEO and collector of the data, states that the data has been collected primarily to decipher the effectiveness of the company’s online marketing strategies (K.…

An analytical competitor is defined as “an organization that uses analytics extensively and systematically to outthink and out execute the competition.” (Davenport, p23) According to Davenport and Harris, the measure of a successful analytical competitor lies in its ability to meet the following: 1) must possess the four key characteristics that form the pillars of analytical competiton and 2) transition through the five stages of development of the analytical competitor. In order to…

In today’s world of web, it is very important to have a presence online. It is no longer optional but mandatory for the survival of business. There are many training institutes which provide excellent coaching in various fields, but not every institute can attract students. For the institute to flourish it is very much vital to attract students and employers and also to have an identity. Edge consultancy solutions is one such organization which helps students to have practical exposure of all…

Numerous people from IT and data analytics have confessed that managers are apprehensive about dealing with such volumes of data. However, big data is not just about large volume of data; it’s not limited to velocity as well. It is a transformation that companies can undertake to bridge…

Web Analytics is the use of web analytical tools and metrics to make data-driven and informed decisions. Looking deeper and further into the concept we find that in his book, Web Analytics 2.0, Avinash Kaushik defines Web Analytics as the “analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers, have, which translates into your desired outcomes (online and offline)1…

Web analytics is the multidisciplinary practice that aims to measure, collect and analyze web data to understand and optimize web usage.[1] Web analytics is a process, which helps to collect data related to each visit on the website to make metric driven decisions to improve the effectiveness of the website and help to take business justified decisions. It helps to retain existing visitors, to attract new visitors and to increase traffic. Web allow access to enormous amount of consumer…