Analytics

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    Early Web Analytics

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    Early web analytics appeared in the mid 1990s after the first Mosaic browser was launched. The early analysis focused on showing the nature of the early Web. Because Websites only consisted of a single page, the clicks that came in would be easily accessible to evaluate. Traffic would mean you were doing well as it still means the same thing in today’s world. Webs today would even display a hit counters to determine the amount of visitors to a page. In today’s world, having just hit counters is not enough as Web sites have become more advanced. Because hit counters aren’t aren’t much helpful today, web analytics split into two types of tools: page tags and log files. Both these tools help in identifying detailed information about visitors regarding…

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    10/90 Analytics Rule

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    Firstly, what is the 10/90 rule in Web Analytics? In order to obtain the highest value from Web Analytics implementation, a company should spend 9 times more on investment in “Intelligent resources/analysts” than cost of analytics tool and vendor professional services. (Kaushik, 2010) In another word, for every $10 a company on a web analytics tool, it should be spending $90 on the people to analyze the numbers. The focus is data interpretation, because numbers don’t talk for themselves. It is…

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    crucial to have Google Analytics in place.…

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    in Web analytics gives sound foundations to the implementations of client business related web sites and how it is useful to the all kinds of companies to improve their business decisions in optimized cost thru applying the 10/90 rule” with an example in the coming essay. Initially all the companies follow this 10/90 rule because 10/90 Rule is utilized to achieve an unselfish accomplishment in the web Analytics. Different studies have pointed out that while every one of the organizations have…

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    Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

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    Vanguard's Four Stages

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    Large Scale Ambition While Vanguard recognizes the importance of robust analytics, none of the company’s key initiatives have been centered on analytical capabilities. Still, as a largely virtual company (retail clients are rarely given the occasion to meet with representatives face-to-face) the opportunity is obvious. However, Vanguard remains committed to meeting client needs through more traditional means like expanding call centers rather than turning certain business functions over to…

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    Zenith Case Study

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    In building on what we learned, with the help of IT we established a sales and operations planning (S&OP) dashboard. One key element in this, not to be overlooked, as this was the first enterprise-wide analytics system implemented, whereas the roadmap was all departmentalized spreadsheets which were prone to errors. Data was compiled at the SKU level which allowed us to identify how product categories were performing at each customer. POS data that came in via electronic data interface (EDI)…

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    UMPhysicians’ ability to compete on analytics is fairly high among academic healthcare systems. Our ability is directly fed by our position held on these matters – to win out by employing analytics toward an end or two – patient satisfaction, provider satisfaction. Even though our analytical products/tools have been licensed and purchased at rather “vanilla” levels (as described by our COO of Revenue Cycle and others involved in their purchase) our data analysts themselves compensate for any…

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    Life Sciences and Healthcare) utilize analytics to gain a understanding of business trends and opportunity. The Life Sciences and Healthcare (LSH) market segment has been more receptive to participating in online sales transactions and are major purchasers of safety products. Airgas regional offices that support the LSH have a great interest in obtaining and utilizing web data and sales information to support marketing efforts. The Airgas Interactive unit (responsible for the Airgas.com web…

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    Web Analytics

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    According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik “Web Analytics is the analysis of qualitative and quantitative data from your website and the competitors’, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).” So, Web analytics is the estimation, gathering, examination and reporting of web…

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