Page 1 of 50 - About 500 Essays
  • Early Web Analytics

    Early web analytics appeared in the mid 1990s after the first Mosaic browser was launched. The early analysis focused on showing the nature of the early Web. Because Websites only consisted of a single page, the clicks that came in would be easily accessible to evaluate. Traffic would mean you were doing well as it still means the same thing in today’s world. Webs today would even display a hit counters to determine the amount of visitors to a page. In today’s world, having just hit counters is not enough as Web sites have become more advanced. Because hit counters aren’t aren’t much helpful today, web analytics split into two types of tools: page tags and log files. Both these tools help in identifying detailed information about visitors regarding…

    Words: 804 - Pages: 4
  • Google Analytics Research Paper

    crucial to have Google Analytics in place.…

    Words: 1256 - Pages: 6
  • Internet Marketing Management: Google Analytics

    Google Analytics is a set of affordable and reliable internet marketing tool especially for small business, and it combines various featured applications that are useful for improving internet marketing management. It would definitely assist small business manager through enhance the performance of websites and apps whether they want to increase sales or attract more customers. Google Analytics has three major tool sets that used for data collection and management; data analysis, visualization…

    Words: 743 - Pages: 3
  • The Importance Of The 10/90 Rule In Web Analytics

    in Web analytics gives sound foundations to the implementations of client business related web sites and how it is useful to the all kinds of companies to improve their business decisions in optimized cost thru applying the 10/90 rule” with an example in the coming essay. Initially all the companies follow this 10/90 rule because 10/90 Rule is utilized to achieve an unselfish accomplishment in the web Analytics. Different studies have pointed out that while every one of the organizations have…

    Words: 1109 - Pages: 4
  • Zenith Case Study

    In building on what we learned, with the help of IT we established a sales and operations planning (S&OP) dashboard. One key element in this, not to be overlooked, as this was the first enterprise-wide analytics system implemented, whereas the roadmap was all departmentalized spreadsheets which were prone to errors. Data was compiled at the SKU level which allowed us to identify how product categories were performing at each customer. POS data that came in via electronic data interface (EDI)…

    Words: 1947 - Pages: 8
  • Airgas Argumentative Essay

    Life Sciences and Healthcare) utilize analytics to gain a understanding of business trends and opportunity. The Life Sciences and Healthcare (LSH) market segment has been more receptive to participating in online sales transactions and are major purchasers of safety products. Airgas regional offices that support the LSH have a great interest in obtaining and utilizing web data and sales information to support marketing efforts. The Airgas Interactive unit (responsible for the web…

    Words: 720 - Pages: 3
  • Web Analytics

    According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik “Web Analytics is the analysis of qualitative and quantitative data from your website and the competitors’, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).” So, Web analytics is the estimation, gathering, examination and reporting of web…

    Words: 1096 - Pages: 4
  • Analytic Borderlands

    4.0 Analytic Borderlands While cities, through some mix of magic, enchantment exert a magnetic attraction, the fascination is difficult to pin-down on any laboratory table, hence sorcery. Pushpa Arabindoo, from UCL Geography Department, summaries the enmeshed complications that arise for scholars who aspire to “a deeper ideological reflection borrowed from other disciplines”, noting plainly the challenge as “socializing urban design is not as easy as it seems” ! The urban economist, Saskia…

    Words: 707 - Pages: 3
  • Google Analytics Case

    Google Analytics data was collected for the domain for a duration of one month, from October 12, 2016 to November 11, 2016 (Google Analytics, 2016). Data collected includes the number of sessions, number of users, user origination, user behavior, devices used, and revenue generated (Google Analytics, 2016). Kristy May, CEO and collector of the data, states that the data has been collected primarily to decipher the effectiveness of the company’s online marketing strategies (K.…

    Words: 948 - Pages: 4
  • Importance Of Web Analytics

    In Web Analytics text (Reference #1), Avinash Kaushik discusses 10/90 rule (Pg.16). The rule is, to get maximum value from web analytics implementation, 10% of the investment should be in analytical tools and 90% of investment in intelligent resources. The rule highlights the importance of investment in the people compared to the technology in this competitive era. He believes that contribution of skilled people is the key player in the successful implementation of the web analytics rather than…

    Words: 725 - Pages: 3
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