Analysis of Southwest Airlines' business strategy Essay

distinguish operational effectiveness and strategy. By definition, operational effectiveness (OE) means performing similar activities better than rivals perform them (Porter, 1996). The ultimate goal of achieving OE is to enhance profitability. And two major ways are mentioned in the article, delivering…

When comprising a meaningful mission and vision statement, leaders are encouraged to perform a SWOT analysis that creates a competitive advantage that digs deep into examining organization’s strengths and weakness that address issues, as they serve as a launching pad towards a common causes outline in these statements. Even though these statements may…

to be a place that is safe and try?s to limit the stress just a bit more than the average leader. There are many companies that practice servant leadership today and are the top earning companies globally for example Starbucks Coffee Company, Southwest Airlines, and many of the nation?s top universities. Although Servant leadership is not a new theory since it was discovered over 45 years ago it still is considered to be in the infancy stage. This theory is still under a lot of research and they…

Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the second is how to handle brand sponsorship, the third is choosing a brand name, the fourth is deciding on brand strategy, and the fifth is whether to reposition a brand later on. To Brand or Not to Brand? The first decision is whether the company should develop a brand name for its product. Branding is such a strong force today that hardly anything goes…

opportunities, effective coaching and feedback, and development opportunities for Riordan Human resources to put into place. Human Resources must devise and implement a strategy in which to improve and create a working environment in which motivation, productivity, and satisfaction is a…

Social Sci., 6 (1): 99-112, 2010 assumptions provides good support for the use of qualitative methods. To that end, some writers have argued that assumptions can be so deeply embedded that only a complex interactive process of joint inquiry between insiders and outsiders can bring them to the surface (Schein, 1984). Clearly this kind of interactive probing is essential for less visible manifestations of culture. Such observations led some to conclude that as the elements of culture become more…