Analysis of Southwest Airlines' business strategy Essay

Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or service being offered. Southwest Airlines is truly loyal to this strategy and that can be seen in the company’s low cost strategy initiative. Southwest Airlines has been able to maintain its pricing strategy by controlling several internal efficiencies such…

Situation Analysis for the Passenger Airline Market Due to increased competition from other airlines such as JetBlue and Delta, who focus on the customer experience, both United Airlines (UA) and Southwest Airlines (SW) are reevaluating their corporate strategies to remain competitive in a crowded marketplace. United Airlines (UA) is one of the oldest and largest airlines in the world. Currently the airline is going through the process of upgrading its airplanes and merging with other airlines…

Competitor Analysis Competitor Profile Southwest Airlines has three very close competitors which are Delta Airlines, American Airlines, and United Airlines. Delta Airlines is an American airlines with its headquarter in Atlanta, Georgia. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta's brand campaign, “Keep Climbing” is a declaration of the company's commitment to making flying better and a celebration of where…

In this memo, I will discuss the analysis and my recommendations about the Southwest Airlines case. Southwest was founded by Rollin King and Herb Kelleher in Dallas in 1966. The business core is to provide low-fare and short-haul flight service to their customers through low cost operation. By consistently focusing on this core strategy, Southwest has grown to become one of the largest airlines in the United States, competing with other carriers including the Big Three – Delta, United and…

The Airline industry is characterized by strategic management and competitiveness. The paper seeks to provide information concerning the impacts of the changes in technology and globalization on the airline industry. Furthermore, the paper would also integrate the resource based model and the industrial organization model to try and determine the above average returns witnessed in the Airline industry. The paper seeks to analyze a case involving the Southwest Airlines. The globalization process…

offerings Southwest Airlines' website has a mission statement designed especially for employees, “To Our Employees: We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every…

Southwest Airlines Case Study Brittany Sogge July 15, 2014 MKT5302 Marketing Analysis Summer 2014 Instructor Dr. Werema Virtual Campus Wayland Baptist University Southwest Airlines On June 18, 1971 Southwest Airlines began flying to three cities between Houston, Dallas, and San Antonio. Southwest’s initial focus was flights less than 500 miles, point-to-point flights, and a fleet consisting only of Boeing 737s, high frequency flights, low fares, and no international flights (p. 258).…

Over the past few years, Southwest Airlines has been tailoring more toward the corporate customer. For example, Southwest now has business select and early bird check in. Both of these two perks have produced direct revenue for the company of about $295 million in 2013. (Bhaskar, 2014). The strategy for the company has helped make Southwest one of the biggest airlines. Southwest Airlines had a net income in 2013 of $754 million and total operating revenue were a record in 2013 of $17.7 billion.…

possible fares, and make darn sure they have a good time doing it, people will fly your airline” (Southwest Airlines History, n.d., para. 1) stated King and Kelleher, the starters and Presidents of the airline. Using its low-cost, no checked baggage fees, great customer service, and point-to-point strategy, which allows them to pick the most profitable routes to operate, Southwest has been able to expand year after year and stay profitable. As of today, Southwest Airlines is one of the most…

Honestly, I'm feeling a little behind on this next project; however, I have managed to do a lot of research on Delta Airlines who is my competitor of choice. From my research, I have learned that Delta is a very different company compared to Southwest. Delta has a hub/spoke strategy that services customers on longer flights such as oversea, whereas Southwest focuses more on domestic non-stop shorter flights. Southwest is also a low cost no frills carrier and Delta is pricier and offers more…