American Marketing Association

made to the previous publication DSM-IV. (Pomerantz, 2012). The Dsm-5 has been praised for its use of empirical data for the basis of its decisions (Pomerantz, 2012). The task force of the DSM-5 had to work to suggestions made by the American Psychological Association (APA) 2011 which included relying on science to inform any revisions made (Raskin & Gayle, 2015). However, relying solely on empirical and evidence based frameworks can present a number of issues. One being disagreement rising in…

The six major parts of an American Psychological Association (APA) research paper include: title page, abstract, introduction, method section, results section, discussion section, and references section (Weathington, 2010, 156). The first three pages set the stage for the research paper and determine whether the reader will be captured and motivated to continue. The first page of the research paper is the title page which is centered horizontally and consists of: the running head – which is a…

Proven success in creating and implementing marketing strategies that maximize growth for membership driven organizations; consistently surpassed performance goals by 25% or more Strong leadership and interpersonal skills; self-assured in building relationships with members, community leaders and business executives to develop opportunities for long-term growth Commitment to superior customer service with a focus on understanding individual preferences in order to provide programs and services…

The North American Society for Sport Managers, NASSM, held its first official conference on December 16, 1985. The purpose of the North American Society for Sport Managers is to promote, stimulate, and encourage research, scholarly writing, and professional development in the area of sport management (“Purpose and History,” n.d.). Essentially, NASSM, is a sport management organization that seeks to promote scholarship and the academic advancement of sport management. The mission of the NASSM is…

are many different ways to define marketing, but marketing is a way broader term that what is in that giant book. With technology, marketing is becoming more and more complex. There are some companies and organizations that are great at marketing their brand and their image, which can make them lots of money. Companies like Nike and Marlboro have had different marketing strategies, reaching the right audiences and this had made them successful. Other marketing strategies are used in…

Marketing is regarded as a core dimension for companies to deeply understand customers and deliver satisfaction. Marketing is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives” (Gundlach,2007). However, in 2013 the American Marketing Association redefined that “marketing is the activity, set of…

Marketing Currently, companies in almost all industries are faced with intensive competition (Goyal, 2014). Consequently, for more that 50 years now, researches have been discussing the benefits of customer-centric paradigm (Shah et al., 2006). As found by Kotler et al. (2008) it is inherent for firm success to have the passion for satisfying customer needs and marketing is the business function that deals with customers the most. Therefore, managing the profitable relationship with customer and…

Marketing refers to the process employed by companies to encourage the consumption of their commodities. The food industry is one industry that employs this advertising as an essential marketing tool to sell its products. Food marketing to children has been identified as playing a key role in the national obesity crisis facing American children today (Center, 2016). However, the industry has been in the limelight in recent years, courtesy of its marketing with children. Foods target children and…

drinks comprise of energy drinks contribute to 63% while nutraceutical drinks about 10% and sports drinks for 27%. (Datamonitor 2008). Energy drinks have lot of risk involved in them that can create physiological effects on child’s brain and also how marketing restriction should be made for energy drinks (Harris and Munsell,2007). Even due to such high level of caffeine content and complex ingredients energy drinks companies are not labelling them appropriately as per the US Food, Drug,…

modern forms of conversation. It is so common that it has become second nature. The internet, text messaging, and social media are just a few examples. Perhaps, one of the most well-known and universal forms of electronic communication is email. Marketing industries, healthcare organizations and classrooms are some of the most globally recognized businesses. In 1971, the first email message was programmed and sent by Ray Tomlinson (Car, 2004). Josip Car (2004) notes that “The popularity of…