CHAPTER 1 INTRODUCTION 1.1 BACKGROUND The catalytic converter was invented by Eugene Houdry, a French mechanical engineer and skilled in catalytic oil refining who lived in the United States around 1950. The invention of catalytic converter has a major role in controlling harmful emissions. When the paper of smog in Los Angeles was published, Houdry became anxious about the role of smoke stack and automobile exhaust in air pollution and established a company, Oxy-Catalyst. Houdry primary…
In the twentieth century many reached the understanding that disputes are normal in human society, and not necessarily destructive, and that if they do not get out of hand they may have within them a potential for growth, maturity, and social changes, an opportunity for new ways of thinking and new experiences. Because conflicts are an integral part of human interaction, one should learn to manage them: to deal with them in a way that prevents escalation and destruction, and arrives at new,…
[8] Ecomagination program targets society and business challenges such as depletion of known oil and gas reserves, lack of clean water availability, new demand on natural resources, infrastructure and access to energy in emerging and rapidly growing economies. Ecomagination puts into practice GE’s belief that financial and environmental performance can be integrated to accelerate profitable growth for the company as well as serve the society. Eric Ortman, Supply Chain Executive with GE Oil…
AN OVERVIEW OF TELEMATICS 1.1 INTRODUCTION Telematics established in 1987 and later acquired by Bahri & Mazroei is a provider of Converged Building Systems, which covers ICT Systems (Information and Communication Technology) like Structured Cabling, Data Networks, Telephoning, etc. and ELV (Extra Low Voltage) Systems like Security, Fire, BMS, Guest Room Management Systems and Car Park etc. Telematics has “ISO 9001:2008; ISO 14001:2004 and OHSAS 18001:2007 certification” and it’s arena…
He says that Western companies think they can avoid political risk by spelling out every detail in a contract, but "in Asia, there is no shortcut for managing the relationship."88 In other words, the contract is in the relationship, not on the paper, and the way to ensure the reliability of the agreement is to nurture the relationship. Even a deal that has been implemented for some time may start to get watered down at a time when you cannot do anything about it. A Japanese-led consortium…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…