American Broadcasting Company

Try and remember the last time you were in a store. There’s always a string of the weeks “top 40” songs, early 2000s boy band ballads, and 1980s one-hit wonders continuously playing over the speakers to amuse you while you shop. It’s difficult to pinpoint any time where you were not serenaded by the radio while you were out running errands. All of this is thanks to the invention of broadcast radio. Broadcast radio was by far one of the most important and revolutionary inventions, paving the way…

Good afternoon selection panel. Now advertising is a multi-billion dollar industry which affects everyone’s lives in many ways. I would like you to draw your attention to this advertisement for Poptopia popcorn, now appearing in multiple Australian magazines. This advertisement for Poptopia popcorn, is a great example of an Australian advertisement. The advertiser has used strong use of colour and imagery, an effective slogan, a simple layout and pin pointed a target audience. These aspects…

For the past weeks I have been monitoring and recording three different days of my own media consumption. Media to me personally is computer use, cell phone use for entertainment other than phone calls and reading the paper. Basically, being involved or cut off from what is happening around me at the time. I started my journey by doing my no media day first. I did not use the internet on this day nor did I check the school website in 24 hours. I work unusual hours at work between 11pm and 7:30am…

if only briefly, that the United States was being laid waste by alien invaders,” narrator Oliver Platt informs us in the new PBS documentary celebrating the program. It was staged as a Halloween episode on October 30, 1938, and aired over the Broadcasting System radio network. It was said to have caused wide ranged panic, but did not last long. Some panicked when they heard the Martians'…

ccording to Ferrell & Hartline (2014), “advertising is a paid announcement viewed through media such as television, radio, magazines and newspapers” (182). Television advertising can be expensive so companies are using more magazines, radios, and the internet to promote their products (Ferrell & Hartline, 2014). The advisement should capture the attention of the audience, be interesting, be desirable, and the action to purchase the product (Ferrell & Hartline, 2014). Amalgamated Inc. would…

any other demographic. Because, this group more than likely reads the paper more than anyone else. But, there are advantages and disadvantages to advertising on newspapers and magazines. First, Magazines would boost interaction from women and the company would get additional revenue for the number of subscriptions sold. These two results are advantages now let's get to the disadvantages. Charter faces the possibility of paying fees in order to get advertisement in the magazine. Next, the target…

Some people would disagree that the media is helpful. Some would say that all it does is cause harm. The media can actually be a good thing and can give us information on what happens around us. People who disagree might say that it has a bad influence on people. However, the media has helped us in several ways including the civil rights movement. In source #1 the author believes,"Media plays an important role in helping to resolve national problems." The author knows that the media can do more…

On any given day the average American is bombarded with hundreds of advertisements. These can be found on massive billboards while driving, on the internet, on television, and on just about every other medium. Advertisements aim to cause their audience to go out and do one thing or another, whether that be to buy a product or join a cause. Either way, all of these companies and groups who produce advertisements, tend to rely heavily upon the rhetorical appeals, ethos, pathos, and logos, to…

The fabricated incidents of the government replaces the natural outlook people have on history. The United States population faces a similar issue where the media and propaganda takes the place of firsthand experience. Merely less than 1% of the American population is in combat so the only military reportage that the average citizen is exposed to is inaccurate and censors news about soldiers’ experiences (Froula). The twisted stories of the media and its censorship alters the general perception…

advertisements, especially those in the fashion market, can be, “Although advertising aims to convince us to buy things, ads seldom portray people that look like us. The average female fashion model wears a size two or four, for instance, while the average American woman wears a size 12 to 14. Clothing designers often say they only use very thin models because the clothes simply look better on them. In addition, photos of models in print are often touched up in order to disguise minor flaws…