American Broadcasting Company

1.0 Introduction Professional communication is of vital importance in the media industry due to its fast paced nature. People working within this industry must have impeccable communication skills and this report will explore why this is essential. Within this report, a branch of the media industry, social media, will be analysed. As well as looking at this branch of the industry, this report will look at the different types of communication skills needed to succeed in using social media such…

CBS’s early TV strategy differed from NCB due to their different motivations for attracting an audience. CBS employed a populist programming strategy, which included sitcoms, game shows, adaption of radio shows, star driven shows from the celebrity base form radio, employing similar programming strategies that had been established in radio in order to appeal to a mass audience and ensure sponsorship. The network also ensured great flexibility through its use of packaged programs (Shows developed…

Commercial Media is fueled simultaneously by the demands of the audience, but also by the advertisers and what they want the audience to consume. In a world where success is evaluated numerically, Radio is no exception this. Radio Stations are driven by ratings, a system that gives broadcasters an indication on the popularity of variables such as content, broadcasters and programming. How ratings and results are collected has changed numerous times to reach the few systems currently used…

Presidential elections have been broadcast by television since the 1960's. Television is a media platform that millions of Americans watch regularly. Television is set out to be another way of communicating besides using a telephone. Presidential candidates have the ability to approach the public without single handedly meeting them one on one. Some may say, television has a positive impact on presidential elections because it gives the public a chance to get a feel of the candidates based on…

February, the ABC quoted “Media companies have generally welcomed the Turnbull Government’s sweeping changes to Australia’s ownership laws, which would scrap rules that restrict broadcasting and allow more freedom in cross-platform ownership.” The Government had decided that they would revoke two of the media…

his broadcasts in 1926 with weekly shows talking about American living, religion, and very little politics. His show grew popular very quickly and he had many people listening to his weekly show. In 1931 CBS dropped their funding for the show, forcing Coughlin to raise money for it himself. In 1932 Coughlin gave his full support to Presidential nominee Franklin Roosevelt. His goal was to heal America after The Great Depression made many Americans lose hope in their country. Coughlin also…

Sound effects included gun firing, footsteps, and match strikes, among many other things. Mott relates how important sound effects to the “Gangbusters” show. One crewman working on the shows sound effects, Orval White, was the first African American to work on live radio with sound effects. Mott relates that he was rather talented. However, his story also relates how important sound effects are for a radio show. While his co-workers were hoping to “break him in” by stealing his matches, which…

these radios, which was about 60 percent of the American population, gathered around them to hear the latest in sports and elections (Keene, 634). The radio provided a quick and easy way to spread information. People were able to listen in on descriptions of current baseball games, which allowed some players to become nationally known. It also provided a way for farmers to learn about weather patterns and to know what to expect in the coming days. Companies were…

Not too many creations have had as much impact on contemporary American culture as TV. Before 1947 the quantity of U.S. homes with TVs could be measured in the thousands. By the late 1990s, 98 percent of U.S. homes had no less than one TV, and those sets were on for a normal of over seven hours a day. The run of the mill American spends (contingent upon the overview and the season of year) from more than two to right around five hours a day staring at the TV. It is huge not just that this time…

Nixon recognized accepting, yet demanded he would not return; protecting his political career. This speech delineated how TV was starting to change legislative issues by permitting possibility to bring a precisely created image specifically into Americans lounges. And additionally, President John F. Kennedy being the first president to have a broadcast presidential opening debate against Richard…