AMBER Alert

GEOG 306 Literature Review Introduction Severe weather prediction is an evolving concept that regions adopt through the need for improved documentation and increased understanding of destructive weather-related forces. Extreme weather events such as heavy rainfall, storms or flash floods can considerably damage roads, railways and power lines. Regions focused on reducing impacts from extreme weather are appointing emergency management teams with the primary responsibility to proactively…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…