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    sites against other websites), and amid content and features. The next observations from the test meetings are specifically for an e-commerce setting and user behavior might vary if your mobile site is a newscast portal, blog, business site, intranet, web facility, etc. Product catalog One of the verified mobile sites, H&M, only obtainable a highly limited product set and as a result, the topics had, by far, the worst general shopping knowledge at their site. It turns out that warning the…

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    Social Media Isolation

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    “In 2015, Facebook had 17.93 billion dollars of revenue, employed 12,691 people, with 191.3 million users in the US alone. As of January 2015, Facebook had more than 1.59 billion global monthly active users, including over close to 1.44 billion mobile monthly active users.” (https://www.statista.com/topics/751/facebook/) Facebook is a massive industry with a massive impact on its users. Social media itself was designed to bring people together, but it may in fact be doing the very opposite and…

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    In a world full of social interaction through social media, Tumblr could be one of the most active and connecting places to find online. With blogs to discover, and post after post to see, people are connecting daily on the six-year-old microblogging site. Through liking and reblogging, or reposting to your won blog, other people on Tumblr can express their like or dislike for content posted by users in the community. Members from all over the world can connect with one another through sending…

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    “The emergence of participatory cultures will enable deep social changes,” said Howard Rheingold. Participatory culture lends the exchange of diverse perspectives, community involvement, and empowerment through online platforms for social groups. Social media activism—as seen in the Ozgecan Aslan case against gender-based violence in Turkey on Twitter—and YouTube—transitioning from amateur to professional, revenue-targeted content—depict how participatory culture has revolutionized the way new…

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    Case Study: Quadco LLC

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    a relatively simple business system which employs generic office applications. However, the employees of Quadco LLC do heavily rely on the reliability of their system. Therefore they require a fairly robust system to continue supporting oil field services and operations. The current issue with this type of system is that users tend to store critical documents on their workstations which are prone to mechanical failures resulting in loss of data. Additionally, the cost of constantly having to…

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    Netflix Marketing Mix

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    The Marketing mix plays a big role in the success of any company, and such is the case for Netflix. While Netflix excels because of its pricing tactics of its many services, it has mainly gained fame by word-of-mouth or through the “grapevine”. Netflix gained a lot of its social media coverage from platforms such as twitter, Instagram, and youtube. Even now, decades after Netflix was founded, it is still all the rage and all everybody can talk about. If you think back about it yourself, you…

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    One of the reasons why you need to make contests part of your online marketing strategy is because they are based on the concept of ‘free’. Your users feel like they are receiving something of value for free. The concept of free A research conducted by psychologists revealed that ‘free’ tends to give an emotional charge which makes people see what is being given as more valuable than it actually is. To make contests successful as part of your marketing strategy, you need to focus on your…

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    Purpose2Play YouTube Analysis Brittany Alvarado, a former college athlete and cancer survivor, is the content manager for the women’s professional soccer team in Orlando. Alvarado also works for Purpose2Play, a sports company that creates videos to focus on the background stories and the adversity that professional athletes have endured throughout their lifetime. In Alvarado’s video, she interviewed a professional soccer player who is legally blind in one eye. Purpose2Play and Alvarado use…

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    Virtual World Case Study

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    face in front of a computer screen at the cashier's desk. Customer no need to key in any pin number or open the App during the whole process. Accuracy of identifying robot can reach a correct percentage of 99.5%. (Shuai, 2016) For example, this service allows consumers to proceed their payment by smiling after placing their order at KFC restaurant's self-serve screens. A 3-D camera then identified the customer's face to verify the payment. Porting Authorization Code (PAC) option is available…

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    Pinterest Research Paper

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    Pinterest is a Visual Image (and Video) Social Bookmarking Site. You can consider it an online pin-board or album, where people "pin" things they like and want to share with people to enjoy. But there is also a very interesting traffic source aspect to this place. Why is Pinterest so interesting? Pinterest is full of people who are passionate about beautiful objects, design, quality and visual appealing photos and images. First of all, it is very nice place to share just images or videos,…

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